Job Title : Founders Office Intern (Content & Marketing)
Company : The Art Connect (https : / / www.theartconnect.in / )
Location : HSR Layout, Bengaluru
Employment Type : Full-Time (5 days a week)
Reports to : Founder
Job Summary : We are looking for a versatile, adaptable professional with an inclination towards crafting, who can wear multiple hats and drive marketing initiatives—including but not limited to : cataloguing, content creation, automation, social media management, and business scaling. The Startup Specialist will work closely with the founder to implement innovative strategies, optimize business functions, and help turn the brand’s vision into reality.
Key Responsibilities
Content Creation & Marketing
- Develop and execute content strategies that resonate with the brand’s target audience.
- Create engaging visuals, videos, blog posts, and tutorials showcasing our craft products and their applications.
- Collaborate with artisans to capture process-driven content and behind-the-scenes stories.
- Document visuals from our workshops and drive engagement on social media to foster a vibrant online community.
- Manage and grow the brand's presence across Instagram, Facebook, Pinterest, and YouTube. Schedule, post, and monitor content to ensure a consistent voice and tone.
- Design marketing collateral such as brochures, how-to guides, and packaging inserts.
Cataloguing
Organize and maintain product listings across platforms (website, marketplaces, etc.).Write compelling product titles, descriptions, and specifications.Ensure consistent tagging, categorization, and image quality.Automation
Ideate, structure, automate, and implement marketing processes for scalability.Set up and optimize email flows (abandoned cart, welcome series, etc.).Use tools like Shopify Flow, Zapier, Make, or Klaviyo to automate key workflows.Streamline tasks such as order notifications, lead capture, and CRM syncing.Identify repetitive tasks and propose tech-driven solutions to increase efficiency.Business Scaling
Analyze customer behavior and sales data to identify growth opportunities.Support the launch of new product lines or kits based on trend research.Contribute to the creation of craft-related tutorials, DIY content, and workshop guides.Assist with onboarding vendors, partners, and collaborators.Track key performance indicators (KPIs) across departments and recommend improvements.Qualifications :
Experience : 0–2 years. This role is ideal for beginners passionate about crafts and eager to contribute to a fast-growing startup.Education : Bachelor’s degree in Marketing or a related field.Skills :
Proficient in organizing product listings, writing descriptions, and managing SKUs on platforms like Shopify and marketplaces.Skilled in writing engaging content and creating visual assets (reels, posts, guides) using Canva or similar tools, with a strong design sense.Experience managing social media content across Instagram, Pinterest, and YouTube, including engagement and analytics.Familiarity with automation tools like Klaviyo, Shopify Flow, Make, or Zapier for streamlining marketing operations.Comfortable using Canva, Adobe Express, or Figma for creating brand-aligned marketing materials.Analytical mindset with the ability to interpret sales data, monitor KPIs, and support business scaling.Other Qualities We Value
Strong interest in crafts with an understanding of handmade products, trends, and audience preferences in the DIY / craft space.Ability to switch between creative and analytical thinking.Self-starter with excellent time management, adaptability, and a proactive mindset.Comfortable wearing multiple hats and taking on new challenges in a dynamic environment.Why Join Us?
Be part of a growing brand that celebrates creativity and craftsmanship.Work in a dynamic, creative setting and get the opportunity to create marketing strategies from scratch.A perfect role for beginners looking to explore and learn about startup operations, e-commerce, marketing automation, and content creation.How to Apply : If you’re excited about combining your creative talents with marketing skills to promote a craft-based brand, we’d love to hear from you! Please send your resume, portfolio (if any), and a brief cover letter to
support@theartconnect.in
