Based on media strategies, set the planning, implementation and follow-up of the local paid media strategy
Drive a successful implementation of marketing campaigns across all bought media (Brand, Consideration)
Brief & coordinate media plan to media agency / ies in the market
Key contact and responsible for the day-to-day local media agency / ies collaboration Perform media audits to ensure media buying efficiency
Work closely with the internal stakeholders to deliver the ABP and keep a strong check on the ROI Media / Activity Budget & Follow Up
Perform analysis and share results and learnings for the different customer groups per media channel on a weekly and monthly basis
Drive allocation of paid brand & consideration media budget investments to different customer groups and media channels, following up on results coupled to spending
Handle invoices related to media spend Customer Know the customers in your markets and infuse insight into media planning seize opportunities to new customer acquisition and retention
Qualifications
At least 4 years in managing traditional media as a Media agency or a Media planner
Strategic thinker with broad marketing & media skills Expert in paid brand & consideration channels (TV, OOH, OLV, Display,Print etc)
Good understanding of local media landscape and how media agencies operate
High analytical ability Structured, organized and efficient
Strategic experience from driving brand & customer growth for different target groups
Skills Required
Media Planning, Media Buying, Campaign Management
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Media Manager • Mumbai
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