Director of Strategic Sales

We are hiring for a leading Tea Brand, which has India's one of largest Tea Plantation & very strong presence in East & West India :

Role Overview

The National Head – HORECA & B2B will drive the overall growth, profitability, and expansion of Band's institutional business across hotels, corporates, hospitals, and new B2B segments. This role demands a hands-on leader who owns the P&L, builds meaningful client partnerships, and delivers operational excellence through a focused, mid-sized team.

Key Responsibilities :

• Lead and grow the HORECA and B2B vertical, ensuring strong sales, profitability, and long-term client retention
• Take direct ownership of large accounts and national contracts with hotel chains, F&B clients, and institutions
• Build and nurture strong relationships with F&B departments, purchase heads, and key decision-makers across the hospitality and corporate sectors
• Develop and implement product demonstration strategies to effectively position Brand's premium teas and drive conversions
• Appoint and manage the right distributors, ensuring proper training, motivation, and business generation
• Develop and implement systems for distributor training, incentives, and accountability
• Identify and expand into new segments — including corporates, hospitals, universities, and emerging institutional categories
• Manage a mid-sized, high-performing team, driving efficiency, accountability, and motivation
• Continuously track market trends and competition to identify growth opportunities and optimize business strategy

Requirements :

Mandatory Requirements :