Senior manager - community marketing (event / loyalty program)

Position Name : Senior Manager – Community Marketing

Purpose of the position

The Community Manager at TATA Motors plays a pivotal role in fostering community engagement both offline and digitally, crafting personalized experiences for each customer / member, and spearheading loyalty programs aimed at enhancing customer retention and advocacy. This position is essential for nurturing a vibrant community at TATA.ev, facilitating referrals, driving repurchases, and fostering positive word-of-mouth marketing. The role is vital in nurturing a robust community at TATA.ev, ensuring active customer engagement, and fostering brand advocacy

Dimensions of the position

• Customer Engagement Program management : Both offline and digital engagement initiatives
• Loyalty Program Management (including Referral Program Management)
• Event Management : Planning, organizing, and executing

Key Responsibility & Key Tasks Measures

1 Customer Engagement Program and Loyalty Program Management

2 Referral Program Management

Education : Full Time MBA in Marketing

Experience : 5 - 10 Years