Sales Officer

Purpose of the Role

The Sales Officer will be responsible for achieving assigned sales targets, identifying new business sources within the designated geography, and nurturing strong relationships with existing and potential sources. The role demands continuous mapping of territory, ensuring productivity, and maintaining consistent reporting aligned with company standards.

Key Responsibilities

1. Area / Geography Mapping

Conduct lane-to-lane and area level mapping within the allocated territory at regular intervals.

Identify and develop new business sources and update the reporting manager during team huddles.

Continuously assess market potential to enhance sourcing efficiency.

Knowledge, Skills & Functional Competencies :

Strong understanding of the assigned geography.

Ability to plan, segment, and map the territory effectively.

Proficiency in using tools / resources to identify potential business sources.

2. Source Relationship Management

Manage and strengthen relationships with all assigned and newly identified sources.

Ensure optimal Lead Submission Ratio (LSR), Sales Login Ratio (SLR), and Market Share (MS) from each source.

Knowledge, Skills & Functional Competencies :

Ability to evaluate source potential and improve performance metrics.

Familiarity with tools that support relationship management and productivity enhancement.

3. Report Maintenance

Maintain accurate and updated sales reports in the prescribed formats.

Record daily activities and progress in the required diary format.

Knowledge, Skills & Functional Competencies :

Understanding of mandatory sales reports and activity logs.

Ability to capture and update data systematically.

4. Channel Partner Recruitment

Identify and recruit potential channel partners within the territory.

Evaluate partners as per BSA empanelment norms.

Knowledge, Skills & Functional Competencies :

Understanding of the BSA empanelment process.

Ability to assess partner potential and compliance with company standards.

5. Team Huddle Participation

Attend the daily morning team huddle and provide required updates.

Present data and progress in prescribed formats as per business needs.

Knowledge, Skills & Functional Competencies :

Knowledge of huddle processes and reporting standards.

Ability to clearly present relevant business data.

6. Customer Relationship Management

Enhance customer experience by building and maintaining strong relationships.

Provide product information, resolve objections, and guide customers through the loan process.

Knowledge, Skills & Functional Competencies :

In-depth knowledge of HDFC home loan products and competitor offerings.

Proficiency in KYC, legal, and technical documentation.

Ability to analyse credit documents and determine customer eligibility.

Strong objection-handling and closing skills.

Behavioral Competencies

Must Have

Interpersonal Skills

Customer relationship management

Source relationship handling

Planning Skills

Geography mapping

Sales and pipeline management

Selling Skills

Conversions and closures

Objection handling

Good to Have

Creativity

Service oriented mindset

Logical reasoning