Performance Marketing Leader

We are looking for a Performance Media Lead based out of Gurgaon with an experience in programmatic & social, who will be responsible for end-to-end client campaign management from strategy development to execution of a campaign.

Responsibilities :

Understand the overall media objective to assess impact of digital touch points for a client campaign.

Develop a campaign strategy based on the client brief with optimal usage of digital platforms within the allocated budget.

Prepare a combined execution plan with appropriate allocation to Search, Social and Programmatic and assign monthly activities to the team during the deployment phase.

Oversee campaign deployment on an ongoing basis and continually review campaign effectiveness

Guide team with daily operations of ongoing client campaigns and address their queries / concerns

Make optimization recommendations and ensure smooth implementation of these recommendations on an ongoing basis.

Ensure clients receive reports on a daily basis with tracking dashboards and optimization data for review and action.

Assist in development of processes, format and checklists to ensure efficient delivery of client expectations.

Organize regular review calls with the clients to check on key milestones and undertake corrective actions, as required.

Conduct post campaign review calls with clients and share updates on new launches.

Qualification :

MBA / Master’s in Business Management

7+ years of performance media experience required.

Experience in Search and Social Media(META + LinkedIn), Programmatic (DV360)

Excellent Written and Verbal Communication Skills

Presentation Skills

Eye for Detail and Accuracy

Analytical Skills

Client Management

Team Management

Ability to work with cross functional teams