Performance Marketing Lead

Role Overview

We are looking for a data-driven and experimentation-oriented Growth Marketing Manager who will accelerate user acquisition, optimize conversion funnels, and drive scalable growth through digital performance channels and affiliate ecosystems. This role requires a deep understanding of customer acquisition metrics, paid marketing, affiliate programs, attribution, and lifecycle marketing to improve ROI across multiple channels.

Key Responsibilities

• Own and execute end-to-end user acquisition strategy across paid, performance and organic channels (Google, Meta, UAC, Programmatic, etc.).
• Lead and scale the Affiliate & Partnership marketing program across publishers, influencers, aggregators, and industry partners.
• Build and manage growth experiments (A / B testing, funnel optimization, pricing experiments, onboarding journeys).
• Track and improve key growth metrics : CAC, LTV, conversion rate, retention & payback period .
• Collaborate with product, analytics, brand and CRM teams to design growth loops and referral programs .
• Manage agency and vendor relationships for campaign execution and reporting.
• Identify new acquisition opportunities, innovative channels and high-ROI growth levers .
• Own marketing dashboards—build insights from Google Analytics, Mixpanel, AppsFlyer / Branch, CleverTap / MoEngage , etc.
• Ensure budget ownership & ROI optimisation across all paid channels.

Required Skills & Qualifications