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Director of Sales and Brand Strategy
Director of Sales and Brand StrategyBayolu One Investments • Goa, Republic Of India, IN
Director of Sales and Brand Strategy

Director of Sales and Brand Strategy

Bayolu One Investments • Goa, Republic Of India, IN
1 day ago
Job description

BayoluOne Group

Location : Goa, India

Industry : Alcohol / Distillery

Experience : 5–10 years (Distillery experience is mandatory)

Job Overview

We are seeking an experienced Sales & Marketing professional to lead our alcohol brand portfolio, starting with the launch of RTD cocktails (8% & 16% ABV) and expanding into premium whiskey and exports to UAE & Sri Lanka.

The ideal candidate must have strong industry exposure, deep market connections, and the capability to build and manage teams while aligning with our long-term brand vision.

Key Responsibilities

Sales

  • Develop and execute sales strategies for RTD and future spirits portfolio.
  • Build and manage distributor and retail partnerships across India.
  • Drive revenue growth and achieve targets across channels.
  • Analyze market trends, competition, and category opportunities.
  • Manage pricing, margins, and profitability.
  • Build, mentor, and lead the sales team.

Marketing

  • Develop and implement brand marketing strategies and campaigns.
  • Manage digital marketing, brand activations, events, and product launches.
  • Ensure cohesive brand communication across all touchpoints.
  • Track campaign performance and optimize for improved ROI.
  • Ensure compliance with alcohol marketing regulations in India.
  • What We Expect

  • Mandatory experience in the distillery / alcohol / beverage industry.
  • Strong understanding of alcohol sales channels, marketing practices, and legal regulations.
  • Ability to clearly articulate market challenges, how they’ve overcome them, and their approach to future challenges.
  • Established market networks and distributor connections.
  • Leadership capability with the willingness to build and lead a team.
  • Strategic thinker with strong execution, communication, and negotiation skills.
  • Genuine interest in contributing to a growing brand with long-term vision.
  • Preferred Attributes

  • Experience launching new alcohol brands or leading brand expansions.
  • Strong analytical and planning skills.
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    Director Of Strategy • Goa, Republic Of India, IN

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