Associate Retail Sales Lead

Company Description

Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protection in the building sector and industry. Sika has subsidiaries in 103 countries around the world, produces in over 400 factories, and develops innovative technologies for customers worldwide. In doing so, it plays a crucial role in enabling the transformation of the construction and transportation industries toward greater environmental compatibility. In 2024, Sika’s around 33,000 employees generated annual sales of CHF 11.76 billion.

Overview

Job Description

An inspired self-starter and able to drive sales growth. Ultimately, a top-notch sales executive should be able to build rapport with customers and close sales Promoting new products and any special deals. Advising customers about delivery schedules and after-sales service. Recording orders and sending details to the sales office. Giving feedback on sales trends.

Key Responsibilities

To fulfil and achieve distribution and sales objectives for key brands in the on-trade channel by successful implementation of sales strategies and plans

To ensure full compliance of sales, price management, promotion and merchandising

Distribution

To ensure distribution objectives for specific SKUs are achieved as per sales plan

Focus on driving sales in Hardware, Paints, Cement & Sanitary channels

To ensure a high standard of presence and merchandising for key products in the trade

To ensure target price levels for both trade and consumers are implemented

Promotions

Identify target outlets, negotiate and implement promotional activities at the highest possible standard

Feedback and evaluation of results for sales and marketing management’s review

Control

To recommend appropriate level of credit and duration to trade accounts as per standard policies and procedures

To ensure collection through pro-active evaluation and management of receivables in order to achieve collection target as set by sales management

Trade Relationships

Develop and maintain amiable win-win relationship with the Distributors, Sub Distributors, PoS

Manage and improve performance of assigned trade accounts

Sales Management

To achieve the following core KPIs

Monthly sales target volume

Increase point of sales ( PoS )

Provide timely and accurate information for the updating of Salesforce.Com

Evaluate outlet date, call targets and trade information on regular basis to drive improvement on sales efficiency

Qualifications

Graduate / MBA (Sales & Marketing) with professional experience of minimum 4+ years in relevant industry. Knowledge of Sales & Marketing mainly in Paints or adhesives or similar industries & retail channel is must.

Skills

Graduate in any stream / MBA Sales & marketing

4+ years of sales experience in FMCG companies, Building materials such as CC, Paint, Cement etc

Experience Construction Chemicals would be preferred

Good in English & local language

Excellent interpersonal skills and an outgoing personality

Possess an analytical and logical thinking process

Disciplined approach to management of people and work

Computer skills - MS office & CRM

Ability to work under pressure to deliver target within tight deadlines

Creative problem solving

Strong team player