We are looking for a results-driven SEO Specialist who can lead our search optimisation efforts across product, marketing, and content platforms. The ideal candidate is someone who understands both traditional SEO and modern, AI-driven search behaviours. You will play a key role in ensuring our content ranks well, aligns with user intent, and remains discoverable in an evolving landscape influenced by LLMs and semantic search.
Responsibility
- Plan and execute SEO strategies for product and content sites.
- Conduct keyword, topic, and intent research for new content.
- Guide the content team on SEO-optimised structure and tone.
- Optimise existing blogs, documentation, and landing pages for higher rankings.
- Ensure content visibility and structure aligns with LLM-based search patterns (semantic optimisation, question-answer intent, schema, etc.)
- Track and report SEO metrics using Google Analytics, Search Console, Ahrefs, or SEMrush.
- Identify technical SEO issues and coordinate with developers to fix them.
- Monitor backlinks, page health, indexing, and Core Web Vitals.
- Create periodic reports and share actionable insights with the marketing and product teams.
- Experiment with AI-driven content optimisation and keep up with LLM-based SEO trends.
Required Skills
Strong understanding of on-page, off-page, and technical SEO.Experience with Google Search Console, Analytics, Ahrefs, SEMrush, etc.Knowledge of structured data, schema, and semantic SEO.Understanding of LLM optimisation (how AI models interpret and surface web content).Comfortable collaborating with content and product teams.Strong analytical skills and report creation.