Customer Marketing Manager

About the Company : We are seeking an experienced and strategic Customer Marketing Manager to cultivate a strong community of loyal customers and amplify their success as powerful social proof. This role is essential for building trust and credibility by developing authentic customer narratives, managing all customer communications, and crucially, leveraging this high-value content to attract and convert new prospects into leads.

Responsibilities :

Customer Advocacy & Community

Develop and manage a robust Customer Advocacy Program (e.g., reference program, testimonials, online reviews).

Identify, recruit and nurture customer advocates to participate in PR opportunities, events, webinars and sales reference calls.

Manage and grow the Customer Advisory Board (CAB) or user community / forum to gather feedback, build relationships, and promote peer-to-peer engagement.

Track and report on key advocacy metrics, including participation rates and reference utilization.

Social Proof Content & Communication

Lead the production of high-impact customer success stories, video testimonials, written case studies, and quote assets for use across all channels.

Manage and oversee all strategic customer communications, including the customer newsletter and other customer communication ensuring a consistent and engaging customer experience.

Develop and execute customer spotlight programs (e.g., webinars, blog posts, community features) showcasing customer ROI and best practices.

Lead Generation with Customer Content

Collaborate with the Digital team to strategically deploy customer content (case studies, testimonials, recorded webinars) as high-converting assets in top-of-funnel and mid-funnel campaigns.

Develop targeted landing pages, ad copy, and email nurture tracks that feature customer success stories to drive Leads.

Analyze content performance, identifying which customer stories are most effective at generating and accelerating new pipeline.

Maintain an up-to-date content library, ensuring the Sales and Business Development teams are equipped with the latest and most relevant social proof to use in their outreach.

Qualifications :

Bachelor’s degree in Marketing, Business, Communications, or a related field.

6 + years of experience in Marketing, with at least 3 years specifically managing Customer Advocacy, Testimonials, or Content Marketing, preferably in a B2B / SaaS environment.

Proven experience identifying, interviewing, and producing compelling written and video customer stories.

Experience deploying content within Digital campaigns and tracking conversion metrics.

Excellent written and verbal communication skills, with a strong portfolio of produced content and communications.

Proficiency with email / marketing automation tools and CRM systems (e.g., Salesforce).

Experience with customer advocacy platforms or community management software is highly desirable.

Required Skills :

Exceptional Interviewer & Storyteller : Able to quickly build rapport with customers and translate success into compelling, lead-generating narratives.

Analytical Marketer : Understands how to measure the ROI of content and optimize its use for lead conversion.

Collaborative : A strong team player who can effectively partner with Marketing, Sales, Customer Success, and Product teams.

Highly Organized : Capable of managing a content pipeline and multiple communications projects simultaneously.