Growth Marketing Manager – Outbound Automation & Pipeline Generation

Job Description

Growth Marketing Manager – Outbound Automation & Pipeline Generation

Job Description : About the Role

Apty is looking for a Growth Marketing Manager – Outbound Automation & Pipeline Generation who will own our outbound engine and drive a scalable and predictable pipeline creation for Apty.

This role is 70–80% focused on AI-powered outbound—building automated prospecting workflows, crafting pain-led sequences, and generating qualified opportunities. The remaining 20–30% involves supporting SEO + Paid (in partnership with our agencies) to ensure full-funnel performance.

You will define the outbound strategy, build the systems that power it, and execute campaigns end-to-end to deliver predictable pipeline growth . You will be the operator who turns Apty’s GTM strategy into action — leveraging tools like Clay, ZoomInfo / Apollo, Dropcontact / Clearbit, Regie.ai, and enrichment workflows to produce high-quality leads and accelerate new logo acquisition.

What You’ll Own (Core Responsibilities)

1. Outbound Engine (Primary Focus – 70–80%)

• Build and own Apty’s multi-channel outbound engine across email, LinkedIn, direct messages, social prospecting, and enrichment-driven personalized touches.
• Set up the full outbound stack
• Create targeted campaigns for buyers
• Design multi-touch outbound cadences blending email, LinkedIn, content touchpoints, and personalized research-based outreach.
• Build personalization logic, filters, and scoring models inside Clay.
• Constantly iterate sequences based on data (opens, replies, positive responses, booked calls).
• Partner with product marketing to refine ICP, targeting logic, and handoff quality.

2. Pipeline Growth & Funnel Performance

3. SEO & Paid (Supporting, ~20–30%)

4. Cross-Functional GTM Collaboration

What Good Looks Like (Success Metrics)

Requirements

You’ll Be a Great Fit If You Have

Clay, Apollo / ZoomInfo, Dropcontact, Clearbit, Regie.ai, Instantly / Smartlead, or similar.

Tools You’ll Use

Benefits