Performance Marketing SpecialistTourism Iceland • Republic Of India, IN
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Performance Marketing Specialist
Tourism Iceland • Republic Of India, IN
1 day ago
Job descriptionBuild and scale presence across Instagram, TikTok, Meta, YouTube, Pinterest & LinkedIn Design high-retention content reels, stories, ads & destination travel creatives Work with influencers, UGC creators & travel communities to maximize reach Grow followers, engagement & lead entry points month on month Run performance campaigns on Google Ads, Meta, TikTok, YouTube Create high-intent lead funnels with retargeting and lookalike audiences Scale campaigns using CTR, CAC, conversion rate & ROAS as benchmarks Drive consistency in lead volume & booking conversions Improve ranking for Iceland travel keywords and intent-based search queries Build content clusters + SEO-backed landing pages to boost discovery Increase organic traffic flow through search, backlinks & blog authority Build a brand voice that triggers trust, wanderlust & urgency to book Oversee blogs, landing pages, email sequences, promotions & offers Create content that ranks, converts and keeps travelers engaged Track performance via GA4, Meta Suite, CRM dashboards & attribution tools Analyze user behavior → optimize funnels → improve conversion rate Present monthly reports with actions tied to revenue outcomes 5+ years experience in digital marketing (travel preferred but not mandatory) Deep understanding of social media algorithms, SEO & paid traffic Skilled in lead generation, conversion funnels & campaign scaling Strong analytical thinking — you optimize based on numbers, not assumptions A growth mindset — you measure success in sales, not just engagement How will you scale lead generation for Iceland holiday bookings? How would you increase website traffic + conversions using SEO + paid ads?
About Us
At Tourism Iceland UK, our mission is simple inspire the UK to experience Iceland : its volcanoes, glaciers, northern lights & wild beauty. We are a licensed tour operator designing affordable, high-value packages including flights, hotels, tours, self-drives & experiences.
We’re scaling fast and we need a marketing leader who can accelerate that growth. Someone who doesn’t just run campaigns — builds pipelines, drives traffic & converts it into bookings.
If revenue-focused marketing excites you — you belong here.
Your Core Mission
- Increase organic & paid traffic flow
- Generate qualified leads consistently
- Turn marketing efforts into bookings & revenue
- Build Tourism Iceland UK into a recognized travel brand
Key Responsibilities :
Social Media Growth & Engagement
Lead Generation & Paid Acquisition
SEO, Website Traffic & Search Visibility
Content Strategy & Brand Storytelling
Analytics, Tracking & Optimization
What You Bring
Send your CV on jobs@tourismiceland.co.uk along with a short video / voice note answering :
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Performance Marketing • Republic Of India, IN
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