Performance Marketing - Meta Ads

Location : Mumbai / Remote

Job Type : Full-time

About Salt Media

Salt Media is a creative-first performance marketing agency built for modern D2C brands.

We scale brands with breakthrough creatives, tight experimentation loops, and deep funnel ownership.

If you’re the kind of marketer who obsesses over thumb-stop rates, hooks, scroll-depth, CAC curves, and customer psychology… you’ll fit right in.

Role Overview

We’re looking for a full-funnel Performance Marketer who can think beyond ads.

Someone who understands creatives, strategy, numbers, and human behaviour.

You’ll own Meta performance, creative testing, funnel optimisation, and growth planning end-to-end.

This is not a button-pusher role.

Roles & Responsibilities

Build, launch, and scale Meta campaigns for D2C brands.

Plan and run structured creative tests (hooks, angles, formats).

Create, edit, and request UGC / scripted creatives based on performance.

Optimise the full funnel from ad → landing page → checkout.

Analyse CAC, ROAS, MER, thumb-stop rate, hook rate, and run experiments.

Identify new angles, audiences, and creative ideas to drive growth.

What We’re Looking For

2–3 years of real performance marketing experience (D2C is mandatory).

You’ve managed 10+ Lakhs / m ad spend with actual learnings.

Strong creative instinct — you can smell a weak hook in 2 seconds.

Strong analytical mindset — not afraid of deep data.

You can think like a strategist, write like a creative, and operate like a media buyer.

You love experimentation and want to build category-defining creatives.

You move fast, ship fast, think fast. No passengers.

Why Join Salt Media

Work directly with the founder on high-growth D2C accounts.

Build your creative chops with UGC scripts, ad formulas, and experimentation frameworks.

High ownership, zero micromanagement.

Work with brands that actually want to scale.

18+ leaves, flexible work style, and a team obsessed with growth.

Do NOT Apply If

You want a slow, cushy job.

You’re not obsessed with growth.

You’re looking to “learn basics.”

You need hand-holding.

You’re not an A-player.