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WebCastle - SEO Analyst

Webcastle Media PVT LTDKochi

30+ days ago

Job description

Key Responsibilities :

Technical SEO Management :

Own and manage the complete SEO issues and warnings pipeline using tools like SEMRush and Ahrefs for multiple e-commerce websites (up to 8-9 sites)

Conduct comprehensive technical SEO audits to identify and prioritize issues affecting site performance across the website portfolio
Develop and implement resolution strategies for critical technical SEO issues including crawlability, indexation, site speed, and mobile optimization
Leverage AI tools and workflows to improve efficiency and scale SEO solutions across multiple websites
Monitor and resolve structured data implementation issues to enhance search visibility
Balance resources and priorities across multiple websites with varying technical requirements and market focus

Issue Resolution Pipeline :

Create and maintain a structured workflow for identifying, documenting, and resolving technical SEO issues using ClickUp

Manage and optimize SEO task workflows in ClickUp to ensure efficient issue resolution processes

Develop scalable systems to track and manage SEO issues across multiple e-commerce websites simultaneously

Prioritize SEO issues based on impact, urgency, and resource requirements

Track and report on issue resolution progress and impact on key performance metrics

Coordinate with developers and product data curators to implement technical fixes and optimizations

Content Optimization :

Collaborate with the Site Content Team to ensure all new and existing pages meet or exceed Google's Helpful Content Update (HCU) requirements

Provide technical SEO guidance for content development to maximize organic search performance

Analyze content performance through technical SEO lens and recommend improvements

Support the enhancement of content relevance, authority, and user experience signals

Cross-Functional Collaboration :

Work closely with development teams to implement technical SEO improvements

Partner with content creators to align technical and content strategies

Coordinate with data analysts to measure and report on SEO performance

Communicate technical SEO concepts clearly to non-technical stakeholders

Monitoring and Analysis :

Monitor site performance in search engines and identify potential technical issues proactively

Analyze SEO data to identify trends, opportunities, and areas for improvement

Develop and maintain SEO dashboards to track progress and demonstrate impact

Stay informed about search engine algorithm updates and adjust strategies accordingly

Conduct ongoing research into SEO best practices and emerging technologies

Implement AI-powered solutions to automate routine SEO tasks and enhance analysis capabilities

Requirements :

Bachelor's degree in Computer Science, Marketing, or related field

3+ years of experience in technical SEO with demonstrable results in improving organic search performance

Advanced knowledge of technical SEO best practices and search engine algorithms, particularly Google's HCU updates

Expertise with SEO tools including SEMRush, Ahrefs, Screaming Frog, and Google Search Console

Experience with ClickUp or similar project management tools for managing task pipelines

Experience managing technical SEO issue resolution at scale

Demonstrated ability to handle SEO for multiple websites simultaneously (portfolio management)

Strong understanding of HTML, CSS, JavaScript, and their impact on SEO

Demonstrated ability to analyze complex technical issues and develop effective solutions

Experience working with international, preferably US / UK / Australian websites and markets

Excellent project management skills with the ability to prioritize and manage multiple projects

Strong communication skills with the ability to explain technical concepts to diverse audiences

Technical Competencies :

Proficiency in technical SEO auditing and issue identification

Experience with structured data implementation and validation

Knowledge of site performance optimization techniques

Familiarity with log file analysis for SEO purposes

Understanding of international SEO considerations

Experience with JavaScript frameworks and their SEO implications

Proficiency with project management tools, particularly ClickUp, for managing SEO issue pipelines

Expertise in AI tools and workflows for SEO operations and analysis

Ability to develop and implement AI integrations to automate routine SEO tasks

Research skills to stay current with evolving SEO best practices

Benefits :

Work from the comfort of your home in a fully remote setup

Be part of a culturally diverse, inclusive, and innovative team

Competitive salary with payment in USD

Opportunities for professional development and growth within the company

ref : hirist.tech)

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Seo Analyst • Kochi

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