Marketing Strategy Lead

Head Of Marketing

Company Overview

NxtWave is at the forefront of the 21st-century employment landscape, empowering young individuals to become proficient tech professionals regardless of their academic history through our CCBP 4.0 initiatives.

We provide content in local languages and interactive learning experiences, making tech education accessible to everyone. Learning in one's native language enhances understanding, focus, memory, and overall success.

Founded by Rahul Attuluri (Former Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay), and Anupam Pedarla (IIT Kharagpur), NxtWave is dedicated to assisting Indian undergraduates in securing lucrative tech positions. With rapid growth, NxtWave has built a community of over 200,000 students from more than 3,000 colleges across India. In the past year, graduates of the CCBP 4.0 program have been recruited by over 1,500 companies, including giants like Amazon, Accenture, IBM, Bank of America, TCS, Deloitte, and others.

Discover more about NxtWave - https : / / www.Ccbp.In

Position Summary

As the Head Of Marketing at NxtWave, you will be a key driver of our brand’s growth and market presence. This role requires an exceptional leader who can blend strategic vision with hands-on execution. You will be responsible for overseeing all aspects of marketing, including brand strategy, demand generation, and communication. The ideal candidate is a master of both ATL (Above The Line) and BTL (Below The Line) activities, a problem solver with frugal thinking, and a proven leader who can inspire teams to achieve remarkable results.

Key Responsibilities

Strategic Marketing Leadership

• Develop and execute comprehensive marketing strategies that elevate NxtWave’s brand and drive demand generation.
• Spearhead both ATL and BTL marketing initiatives to reach diverse audiences effectively.
• Serve as a key advisor to the executive team on marketing trends, opportunities, and competitive landscape.

Brand Management

Team Leadership and Development

Budget Management

Integrated Campaign Execution

Market and Competitor Analysis

Problem Solving and Innovation

Requirements

MBA or Master’s degree preferred.

Location : Hyderabad (Office-based work)