Data-Driven Marketing AnalystSchool of Inspired Leadership • Mānesar, Republic Of India, IN
Data-Driven Marketing Analyst
School of Inspired Leadership • Mānesar, Republic Of India, IN
10 days ago
Job descriptionManage CRM platforms such as LeadSquared or HubSpot, ensuring accurate lead flow, segmentation, and scoring. Create automation workflows for email nurturing, WhatsApp sequences, SMS reminders, and admissions workflows. Ensure data hygiene, deduplication, and syncing across systems. Work with AI tools for campaign optimization, data enrichment, and content insights. Assist in deploying chatbots, automated email writers, or predictive scoring models. Evaluate new tools to enhance marketing effectiveness and student engagement. Set up automated SMS and WhatsApp campaigns using platforms like Gupshup, Wati, Interakt, Twilio, or similar systems. Manage email campaigns with high deliverability and strong analytics (open rate, CTR, bounce, spam score). Coordinate campaign calendars with the admissions and marketing teams. Provide data insights for event targeting, student segmentation, and follow-up automation. Track webinar performance : attendance rate, drop-off analysis, post-event conversions. Support execution with relevant tech setup (Zoom, Google Maat, automated reminders, follow-up flows). Ensure seamless functioning of website analytics, pixels, UTM tracking, tag management, attribution systems, and integrations. Collaborate with external partners for API integrations, automations, and technical troubleshooting. Strong proficiency in Google Analytics (GA4) , Google Tag Manager , and Google Data Studio / Looker Studio . Advanced Excel / Sheets : pivot tables, dashboards, basic SQL (preferred). Experience with CRM platforms (LeadSquared, HubSpot, Zoho). Hands-on experience with WhatsApp / SMS automation tools . Working knowledge of AI-based tools for analytics, automation, and content optimization. Understanding of digital funnels, admissions cycles, campaign attribution, and demand generation. Comfort with A / B testing and performance optimization. Strong analytical thinking and problem-solving. Ability to manage multiple projects and deadlines. Comfort working with cross-functional teams (Admissions, Marketing, Tech, Vendors). Clear communication and documentation skills. Bachelor’s / Master’s degree in Marketing, Analytics, Data Science, Engineering, or relevant fields. 1–4 years of experience in marketing analytics or tech-enabled marketing roles (preferably in education or digital-first organizations).
SOIL Institute of Management is seeking a Marketing Data Analyst who can strengthen our digital marketing and admissions engine through data-driven insights, advanced analytics, and strong technical capability. The ideal candidate will be comfortable working with large datasets, marketing automation tools, CRM platforms, and AI-powered systems to drive high-quality lead generation, conversion, and reporting.
Key Responsibilities
1. Marketing Analytics & Reporting
- Analyse data from Google Analytics, Google Search Console, Meta Ads, YouTube Studio, and other digital platforms.
- Build dashboards to track lead generation, funnel performance, ROI, campaign attribution, and conversion trends.
- Provide insights on traffic patterns, keyword performance, and competitor benchmarks.
- Forecast lead requirements and support admissions with data-backed decisions.
2. CRM & Marketing Automation
3. AI & Tech-Tool Implementation
4. Campaign Execution – WhatsApp, SMS, Email
5. Event & Webinar Support
6. Marketing Tech Ownership
Required Skills & Qualifications
Technical Expertise
Marketing Knowledge
General Competencies
Education & Experience
Create a job alert for this search
Marketing Analyst • Mānesar, Republic Of India, IN
Related jobs
)
Performance Marketing Manager
Bachatt • Gurugram, Haryana, India
Performance Marketing Managers.You will drive growth through data-driven campaigns, optimise CAC, and build measurable, repeatable acquisition engines.
Plan, execute, and optimise performance campai...Show more
Last updated: 3 days ago • Promoted
Product & Trend Research Analyst
Inditex • Gurugram, Haryana, India
Acquire up-to-date knowledge of consumer shopping behaviors, lifestyle patterns, and fashion trends.Understand and identify the styles that will mark the future market.
Constantly look for new marke...Show more
Last updated: 3 days ago • Promoted
Performance Marketing lead
Virohan • Gurugram, Haryana, India
Founded in 2018, by Kunaal Dudeja, Nalin Saluja and Archit Jayaswal, Virohan is an education-to-industry partner, shaping the future of healthcare education.
It enables India's top universities to d...Show more
Last updated: 12 days ago • Promoted
Transformative - Performance Marketing Analyst
Transformative Ventures Pvt Ltd • Gurgaon, India
Performance Marketing Analyst : - Create and manage the day-to-day Marketing Campaigns across multiple platforms like Amazon, Google, Meta, amongst Others including c...Show more
Last updated: 30+ days ago • Promoted
Product Analyst
CarDekho Group • Gurugram, Haryana, India
You will transform data into powerful insights that drive user growth, retention, and product innovation.We're looking for a data-savvy problem-solver who can uncover trends, run experiments, and g...Show more
Last updated: 2 days ago • Promoted
Growth Marketing Lead
Bachatt • Gurugram, Haryana, India
Are you someone who has managed 1000s of Crs of spends on Meta & Google?.This is a high-impact role for someone who thrives at the intersection of.
Lead and mentor a team of high-functioning growth ...Show more
Last updated: 3 days ago • Promoted
Senior Digital Marketing Analyst
JLL • Gurgaon, Haryana, India
JLL empowers you to shape a brighter way.Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services advisory and technology fo...Show more
Last updated: 30+ days ago • Promoted
Growth Marketing Manager
MetaMorph • Gurugram, Haryana, India
We are looking for a data-driven and experimentation-oriented.This role requires a deep understanding of customer acquisition metrics, paid marketing, affiliate programs, attribution, and lifecycle...Show more
Last updated: 1 day ago • Promoted
Performance Marketing Manager
Omnicom Media Group India • Gurugram, Haryana, India
We Are Hiring | Performance Media Manager | Gurgaon.We are seeking a strategic and results-driven experts.This role entails end-to-end client campaign ownership—from strategy to execution—ensuring ...Show more
Last updated: 14 hours ago • Promoted • New!
Business Analyst
Turing • Gurugram, Haryana, India
You’ll combine leadership, quality oversight, and subject expertise in MBA-relevant domains to ensure outputs are accurate, logically sound, and aligned with project goals.This role is ideal for so...Show more
Last updated: 1 day ago • Promoted
Lead Business Analyst – PropTech Workflow Automation
BigStep Technologies • Gurugram, Haryana, India
We are looking for a Lead Business Analyst with strong experience in PropTech or real-estate technology solutions.This role acts as the bridge between the client and our workflow engineering team, ...Show more
Last updated: 2 days ago • Promoted
Influencer Marketing Manager
Wellbeing Nutrition • Gurugram, Haryana, India
Wellbeing Nutrition is revolutionising the nutraceutical industry by providing high-quality, science-backed supplements and wellness products directly to consumers.
Our mission is to empower individ...Show more
Last updated: 16 hours ago • Promoted • New!
Marketing Data Analyst
School of Inspired Leadership • Manesar, Haryana, India
SOIL Institute of Management is seeking a Marketing Data Analyst who can strengthen our digital marketing and admissions engine through data-driven insights, advanced analytics, and strong technica...Show more
Last updated: 10 days ago • Promoted
Data Analyst
Balancehero India • Gurugram, Haryana, India
BHI), the wholly-owned subsidiary of Balancehero Co.Korea which runs and operates the mobile app “True Balance”- a one-stop destination for financial services.
Founded by Charlie Lee in Korea in 201...Show more
Last updated: 1 day ago • Promoted
Influencer Marketing
Moksha Media Group • Gurugram, Haryana, India
We are looking for a motivated and creative Influencer Marketing Specialist to join our marketing team.This entry-level role is perfect for someone with up to 5 years of experience who is passionat...Show more
Last updated: 1 day ago • Promoted
Performance Marketer
Arlox.io • Gurugram, Haryana, India
A fast-growing digital marketing agency focused on performance and results.Launch, manage, and optimize paid ad campaigns on Facebook, Instagram, and Google.
Analyze campaign performance (CPAs, CTRs...Show more
Last updated: 14 hours ago • Promoted • New!
Digital Marketing Analyst
JLL • Gurgaon, Haryana, India
JLL empowers you to shape a brighter way.Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services advisory and technology fo...Show more
Last updated: 30+ days ago • Promoted
Data Analyst - Ecommerce & D2C Insights
Wholsum Foods (Slurrp Farm and Mille) • Gurugram, Haryana, India
Job Description : Data Analyst - Ecommerce & D2C Insights.Join the dynamic team at Wholsum Foods and be part of an extraordinary movement! Our mission is simple : to change the way the world eats.Wit...Show more
Last updated: 1 day ago • Promoted