Associate Director- Digital Marketing

Role : Associate Director- Digital Marketing Reports to : Vice President- Digital Marketing

Location : Gurgaon

About The Job :

As the Associate Director- Digital Marketing, you will play a pivotal role in shaping and executing our digital marketing

strategies to drive brand awareness, user acquisition, and engagement. This position requires a strategic

thinker with a passion for the gaming industry, a deep understanding of digital marketing channels, and a

proven track record of driving results in a fast-paced environment.

Responsibilities :

1. Develop and Execute Digital Marketing Strategies :

• Formulate comprehensive digital marketing strategies aligned with overall business goals.
• Oversee the execution of campaigns across various digital channels, including Google,

Facebook, Programmatic DSP / SSP, affiliates, Publishers, influencer, growth partnerships,

and other emerging platforms.

2. User Acquisition and Retention :

and innovative marketing techniques.

3. Brand Building and Positioning :

touchpoints.

4. Analytics and Performance Tracking :

campaigns.

performance indicators (KPIs).

5. Team Leadership and Development :

members.

6. Budget Management :

7. Innovation and Emerging Trends :

Qualifications

acquisition and engagement.

development

Good to Have :

them)