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DENTSU - Associate Group Head - Copy
DENTSU - Associate Group Head - CopyDENTSU • Mumbai, India
DENTSU - Associate Group Head - Copy

DENTSU - Associate Group Head - Copy

DENTSU • Mumbai, India
2 days ago
Job description

The purpose of this role is to conceptualise and realise ideas through a comprehensive use of language and the written word.

  • They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience.
  • Develops language and copy in short form and long form to establish the tonality of ideas.
  • They can act as mentor to junior members of the team and encourage learning.

Job Description :

Key Writes narratives, scripts and storyboards, annotations and treatments.

  • Expresses ideas with clarity; on brand; on message and targeted to audience.
  • Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity.
  • Comprehends and understands brand continuity, brand guidelines and brand positioning.
  • Creatively supports the effective use of technology and its applications to solve business problems.
  • Contributes work to pitches.
  • Drives, defines and feeds back on : quality of briefs, regular reviews, feedback channels, creative quality and collaboration.
  • Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors.
  • Executes creative concepts together with Art Director at the direction of the creative director.

    • (ref : iimjobs.com)

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    Associate Group Head Copy • Mumbai, India

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