Business Head - Marketing

Abhinandan Ventures

Abhinandan Ventures is a formidable collective of some of the best-of- breed, high-growth new-age businesses. We back highly ambitious ideas and turn them into category- disrupting businesses built to stand the test of time. We are a launchpad for nascent businesses that have the potential to become a part of our eclectic mix of businesses. We deploy unlevered and patient proprietary capital with a focus on value creation, unconstrained by the pressures of redemption. Our decentralized portfolio operates with independent CEOs and empowered leadership teams, fostering a performance-driven culture that sparks value creation. This ecosystem cultivates consumer-centric brands at the forefront of innovation, always pursuing excellence. Anchored in sound business practices, our businesses are poised for greatness, shaping industries as they grow.

We are looking to hire a Business Head – Marketing for one of the Group Companies.

The House of Abhinandan Lodha, Mumbai, Maharashtra, India (On-site)

Summary : The role is for marketing professionals with a knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers. The role covers active involvement with the creative agencies to plan & create campaigns that differentiate in cluttered media, and active coordination with the sales team to channel & implement marketing strategies. The incumbent shall be driving ATL, and BTL campaigns and shall be a guide to pre-sales to in-house digital. A bias for high-quality delivery with minimal will be key to success in this profile.

The role also entails intensive work in New Product Development for projects with a turnover of a few hundred crores

THE HOUSE OF ABHINANDAN LODHA (HOABL) :

We are a dynamic consumer tech brand that is disrupting land ownership by leveraging technology to make land, an age-old asset, young again. We're breaking old traditions and bringing land ownership into the 21st century, for now, and for generations to come. New Generation Land for the New Generation of India.

Peace of Land, Grounded in Technology

Our brand name is amongst the most recognized and respected names in real estate. And our promise to make land ownership Easy, Transparent, Secure, and Liquid through ground-breaking technology ensure a fundamental change in land ownership in India.

There are few things in life that match the joy of doing something that no one has been able to do before. The joy of being a trailblazer who sets a path for others to follow. Setting standards and charting a path ahead for all the rest to follow. Candidates with an entrepreneurial mindset who not just push past the established boundaries, but also who can also carry the light into the unknown, and who have the vision to create what does not exist. The last time land changed so much; our country became independent. Come join the Revolution and become a part of history

At The House of Abhinandan Lodha, we are always keen to innovate and explore innovative and newer strategies to drive brand and business growth. Given the significance of digital, we would like to set up a very strong in-house digital function lead by senior leadership.

Roles and Responsibilities :

Functional Mandate :

• Delivering target NPV (annually at market level and project-wise, both in absolute terms and in % terms)
• To create an effective product portfolio for the business by understanding the present and future business opportunities
• To create and manage world-class real estate brands using advertising and other marketing tools
• Brand : To use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and to deliver required footfalls in quality and quantity
• To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis

KRA / Success Measures :

a) % change in public perception of target brand attributes as measured by a third-party survey

b) % increase in actual brand spend over target budget

The team works towards developing a multi-pronged and differentiated approach to brand building from the point of conceptualizing the product, developing a differentiated product positioning and marketing strategy, and managing various marketing programs and customer interactions till the point of handover to the customer.

The group strongly believes in using 'brand' as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touchpoints. We have invested in building a strong and professional team to meet challenges in an ever-evolutionary and dynamic environment and make a significant contribution at the brand, category, and company levels. The teams together comprise professionals from the best business schools including IIMs, ISB, XLRI, MDI and SP Jain. These professionals have been drawn from top FMCG, Automobile, and Consumer Durables companies.

Competencies :