Performance Marketing Manager (YouTube, Google Ads, Meta Ads)

About the Role

We are looking for a highly skilled and data-driven Performance Marketing Manager to lead paid media campaigns across YouTube Ads, Google Ads, and Meta Ads . The ideal candidate will have hands-on experience managing large-scale budgets (100K+ USD per month) and a proven track record of driving growth for D2C brands and SaaS companies .

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across YouTube Ads, Google Ads (Search, Display, Performance Max), and Meta Ads (Facebook & Instagram) .
• Manage and optimize monthly ad spends in excess of $100K , ensuring maximum ROI and efficient CAC (Customer Acquisition Cost).
• Develop and execute growth strategies tailored for D2C eCommerce brands and SaaS businesses .
• Conduct A / B testing across creatives, audiences, placements, and bidding strategies.
• Own end-to-end campaign management : from setup and tracking to reporting and optimization.
• Work closely with creative, product, and analytics teams to ensure campaign success.
• Monitor key performance metrics (ROAS, CAC, LTV, CTR, CVR) and proactively recommend improvements.
• Stay up to date with industry trends, new ad formats, and platform algorithm changes .
• Build scalable playbooks for campaign execution and optimization.

Requirements

Nice to Have