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Talent Manager- Influencer Marketing
Talent Manager- Influencer MarketingCloutflow • Gurugram, Haryana, India
Talent Manager- Influencer Marketing

Talent Manager- Influencer Marketing

Cloutflow • Gurugram, Haryana, India
14 hours ago
Job description

About the Role

We are looking for a dynamic and relationship-driven Talent Manager to manage, develop, and grow our network of influencers / creators across Instagram, YouTube, and other platforms. The ideal candidate understands creator dynamics, stays updated with digital trends, and can manage end-to-end communication, negotiation, briefing, and coordination with influencers. You will play a key role in ensuring smooth creator onboarding, high-quality content delivery, and long-term relationship building.

Key Responsibilities

1. Influencer Relationship Management

  • Build, manage, and nurture strong relationships with influencers and content creators across categories.
  • Maintain regular communication with influencers to keep them engaged, aligned, and active on campaigns.
  • Resolve queries, support creators throughout the collaboration cycle, and maintain high satisfaction.

2. Creator Scouting & Onboarding

  • Identify, evaluate, and onboard new influencers aligned with brand categories, campaign needs, and market trends.
  • Maintain a structured creator database with updated profiles, metrics, and pricing.
  • Work closely with the Planning & Strategy team to suggest the right creators for campaigns.
  • 3. Campaign Coordination

  • Explain campaign briefs, deliverables, timelines, and brand guidelines to influencers.
  • Ensure influencers deliver content on time, follow instructions, and meet brand quality benchmarks.
  • Manage revisions, feedback loops, and ensure smooth execution from briefing to posting.
  • 4. Cost Negotiation & Finalisation

  • Negotiate influencer pricing and deliverables to match campaign budgets.
  • Finalise deals while maintaining profitability and strong relationships with creators.
  • Work with the Pricing team to maintain updated rate cards and negotiate better deals over time.
  • 5. Performance Tracking & Reporting

  • Track influencer deliverables, posting schedules, and adherence to campaign timelines.
  • Maintain internal dashboards with creator performance metrics.
  • Coordinate with the Campaign Management team to ensure results are tracked and recorded.
  • 6. Talent Development

  • Identify opportunities for creators to grow — collaborations, content partnerships, long-term brand deals.
  • Share insights, trends, and content recommendations to help creators improve performance.
  • Stay updated with platform algorithms, trending formats, and upcoming creators.
  • Requirements

  • 2–5 years of experience in influencer marketing, talent management, creator relations, or social media.
  • Strong understanding of influencer ecosystems across Instagram, YouTube, Moj, Josh, etc.
  • Excellent communication, negotiation, and stakeholder management skills.
  • Ability to multitask, manage multiple creators at once, and work in fast-paced environments.
  • Trend-aware and passionate about the creator economy.
  • Strong organisational and coordination skills.
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    Influencer Marketing • Gurugram, Haryana, India

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