Merchandise ManagerConfidential • Kolkata, India
Merchandise Manager
Confidential • Kolkata, India
26 days ago
Job descriptionPlan and implement annual and monthly merchandising calendars for all three brands. Ensure effective planogram implementation, shelf space management, and visibility norms. Coordinate with sales and marketing teams to drive in-store brand communication and promotions. Design and deploy POSM (Point of Sale Materials) as per brand guidelines. Monitor merchandising execution across General Trade (GT) channel. Manage third-party merchandising agencies and promoters to ensure compliance and productivity. Develop visibility plans customized for each channel. Ensure proper placement and replenishment of display units. Conceptualize and execute consumer activation programs and trade promotions. Track competition visibility, schemes, and merchandising trends. Coordinate with the marketing team for thematic branding and seasonal campaigns. Track and analyze merchandising KPIs – visibility ROI, outlet coverage, share of shelf, and display compliance. Prepare MIS reports for management review. Utilize market intelligence to improve merchandising effectiveness. Manage a team of merchandisers, supervisors, and promoters. Handle vendor selection, negotiations, and performance evaluations. Train and motivate field merchandising staff for effective in-store execution.
Job Title : Manager – Merchandising
Department : Marketing / Trade Marketing
Location : [Kolkata]
Reporting To : National Sales Head / Trade Marketing Head
Key Brands Handled :
- Duracell Batteries
- Disano (FMCG – Food & Oils)
- Karein Diapers (Baby & Adult Care Segment)
Job Purpose :
To develop and execute merchandising and visibility strategies for assigned brands across general trade channels to ensure optimal brand presence, visibility, and consumer engagement at the point of sale.
Key Responsibilities :
1. Merchandising Strategy & Execution
2. Channel & Store Management
3. Brand Visibility & Promotion
4. Data Management & Analysis
5. Team & Vendor Management
Skills Required
Vendor Management, Trade Promotions
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Manager • Kolkata, India
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