Head - Brand (University Campuses)

About Us

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China. Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 300,000 individuals across 80+ countries.

Founded in 2015, Emeritus, part of Eruditus Group, has more than 2,000 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. The company is backed by prominent investors including Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.

About the Role

We are partnering with some of the world’s most prestigious universities to launch their campuses in India, making world class education more accessible to Indian students. As our Head of Brand , you will lead the creation and execution of distinctive brand identity for each of the campuses — influencing how students, parents, faculty, and partners perceive us. You’ll shape how India perceives and embraces these global institutions and ensure that every university touchpoint reflects academic excellence and aspirational value.

This is a senior leadership role that combines strategic thinking, creative storytelling, and data-driven execution to shape perceptions, drive enrolment, deepen engagement, and build long-term university brand reputation. This role includes everything from strategic identity development and ATL / BTL activation to content marketing, digital campaigns, and influencer collaborations. You will work cross-functionally with admissions, marketing, communications, student services, and academic leadership to ensure every interaction with our brand delivers clarity, consistency, and emotional resonance

Key Responsibilities

1. Brand Strategy & Development

• Develop and own a composite brand strategy that balances global equity of our partner universities in home campus with their unique positioning in India market.
• Build a scalable brand architecture that supports multiple academic programs, partnerships, and audiences.
• Maintain brand guidelines and governance frameworks across all platforms and touchpoints.

2. ATL / BTL Marketing & Media Planning

3. Website & Digital Experience

4. Digital Brand Campaigns

5. Content Marketing

6. Influencer & Community Marketing

7. Creative / Content Production & Agency management

8. Brand Impact Measurement & Insights

9. Internal Brand & Stakeholder Alignment

Qualifications & Experience

Why Join Us :

At Emeritus, you’ll make a meaningful impact by supporting learners globally while working in a collaborative, inclusive, and growth-oriented environment.

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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