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Director of Growth Marketing

Director of Growth Marketing

Basis Vectors CapitalGurugram, Haryana, India
10 days ago
Job description

Director of Growth Marketing – India (Delhi NCR)

3PM - 1AM IST )

Location : Remote, India (Must work US East Coast hours)

Reporting to :

  • Chief Marketing Officer

Experience : 10+ years in B2B technology marketing, with at least 4 years working with US-based B2B technology companies

About Basis Vectors

Basis Vectors is an investment firm specializing in B2B SaaS. We own and operate a portfolio of US-based technology companies, providing strategic and operational support to accelerate growth. This role is a critical hire for our marketing team, leading demand generation for a select group of portfolio companies.

About the Role

We are seeking a Director of Growth Marketing to be the demand generation and strategy leader for multiple B2B technology brands. Note : This is not a sales development or BDR role. In some markets, the term “demand generation” is often misunderstood to refer solely to outbound calling or lead qualification. This role is a senior-level marketing leadership position responsible for designing and executing full-funnel marketing strategies that generate high-quality pipeline for sales.

This role is ideal for a strategic, data-driven marketer who can balance high-level planning with hands-on execution . You will oversee a small marketing team (including a Growth Marketing Manager and BDRs) and work closely with a centralized marketing team to bring your strategy to life.

Your primary success metric : Pipeline generation – building scalable demand generation programs that convert into high-quality sales opportunities. to be the demand generation and strategy leader for multiple B2B technology brands. This role is ideal for a strategic, data-driven marketer who can balance high-level planning with hands-on execution . You will oversee a small marketing team (including a Growth Marketing Manager and BDRs) and work closely with a centralized marketing team to bring your strategy to life.

Key Responsibilities

  • Translate business objectives and marketing priorities into effective demand generation strategies and integrated multichannel campaign plans.
  • Design, execute, and optimize demand generation campaigns targeted at B2B technology buyers, leveraging digital, ABM, SEO, webinars, content marketing, and outbound sales programs.
  • Leverage product positioning, persona research, market insights, and intent data to align campaign messaging and creative with optimal channels and buying stages.
  • Manage the marketing funnel from top to bottom, optimizing conversion rates at each stage and driving qualified pipeline growth.
  • Collaborate with sales to ensure alignment on lead scoring, qualification criteria, and seamless handoff processes.
  • Develop and deliver compelling content that speaks to the unique needs and pain points of Ideal Customer Profiles (ICPs).
  • Oversee executional details including timelines, budgets, resource allocation, and cross-functional coordination.
  • Use data and analytics to measure campaign performance, communicate results, identify areas for improvement, and drive continuous optimization.
  • Lead and mentor a small team of marketers and BDRs while working cross-functionally with the centralized marketing team.
  • Continuously improve operational processes to streamline campaign production and increase efficiency.
  • Stay aligned and in close communication with stakeholders across marketing, sales, product, content, enablement, and operations.

    • Who You Are

  • 10+ years of experience in B2B technology marketing , with at least 4 years working with US-based B2B technology companies .
  • A strategic leader and an executional powerhouse – able to develop high-level marketing plans while also rolling up your sleeves to execute when needed.
  • Data-driven and results-oriented , with a proven track record of driving demand and pipeline growth.
  • Strong collaborator and communicator , comfortable working across sales, marketing, and executive teams.
  • Creative problem solver who can think beyond traditional demand generation strategies to drive high-impact results.
  • Comfortable working US East Coast hours to collaborate effectively with portfolio company teams.

    • Why Join Basis Vectors?

  • High-impact role with direct influence over revenue growth across multiple technology brands.
  • Work in a fast-paced, entrepreneurial environment where your contributions will be recognized and valued.

    • Opportunity to grow within a dynamic investment firm managing high-growth B2B SaaS businesses.

    If you're ready to be a part of a growing, innovative company, we'd love to hear from you at deepika@basisvps.com

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    Director Of Marketing • Gurugram, Haryana, India

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