Manager - Brand Marketing

Job Description

Job Title : Brand Manager

Location : Gurgaon, Haryana

Work Schedule : Full-time, 5 days a week (1st & 3rd Saturdays working)

About the Company

A reputed and well-established luxury hospitality group operating across India. Known for excellence in service, sustainability initiatives, and premium guest experiences, the organization manages multiple hospitality brands across various market segments. With a strong brand legacy and a focus on innovation, they continue to set industry benchmarks in the premium and luxury hospitality sector.

Role Overview

The Brand Manager will be responsible for driving strategic brand initiatives aligned with the company’s growth goals. This includes developing brand positioning, executing integrated campaigns, managing digital and offline channels, and collaborating with multiple stakeholders to maintain consistency and brand integrity.

Key Responsibilities

Design and implement end-to-end brand strategies including positioning, messaging, and identity.

Plan and execute multi-channel marketing campaigns across digital, print, and social platforms.

Analyze consumer insights, market trends, and competition to influence brand decisions.

Build and manage brand presence across social media channels.

Collaborate with internal teams including creative, sales, and digital to ensure brand consistency.

Support content and media planning for hotel openings, relaunches, and key campaigns.

Prepare performance trackers and reports measuring KPIs such as awareness, engagement, and market share.

Advise internal stakeholders on brand alignment and execution consistency.

Manage agency and vendor relationships as required.

Candidate Profile

Education

Bachelor’s or Master’s degree in Marketing, Communications, or a related field.

Experience

Minimum 10 years of relevant experience in brand marketing.

Prior experience in luxury hospitality or premium consumer brands is essential.

Proven track record in executing brand launches and managing integrated campaigns.

Skills and Competencies

Strong understanding of branding principles and consumer behavior.

Ability to analyze data and drive decisions based on insights.

Proficiency in managing marketing KPIs, reporting, and presentations.

Effective communication and stakeholder management skills.

Well-versed in social media marketing and digital content strategy.

Strong project management and organizational abilities.

Soft Skills

Creative yet structured in approach.

High level of cultural adaptability and team collaboration.

Confident and articulate communicator.