Role : Senior Brand Manager (Mamaearth)
Location - Gurgaon
Role Overview :
Own the Umbrella brand campaigns and brand purpose initiatives.
Responsibilities :
- Understand the market and brand in detail
- Strong analytical and creative ability
- Clear plan on how to win in the market against competition, in a given category
- Plan & execute 360
- marketing campaigns for our brands, with clear goals and metrics in mind
- Clear understanding of the digital space and digital campaigns
- Work with cross-functional teams to think of levers to lift the brand and grow it
- Growth mindset and ambition to take ambitious targets
- Strong bias for action and quick action
Qualification :
Master’s degree in management / marketing, preferably from Tier 1 institutesExperience : 3-5 years of marketing experience where brand campaigns have been managedPreferred - Experience in hair categoriesStrong analytical bent of mind, to lay out clear brand strategyDigital media understanding, planning and evaluation.Strong creative sensibilitiesHigh ownership and passion, and fast action abilityAbility to work with multiple stakeholders / agencies.