Qi Lifecare - Senior Manager / Assistant General Manager - Customer Relationship Management

About the Role :

We are seeking a highly experienced and strategic Sr. Manager of CRM to lead our customer relationship and engagement initiatives. This pivotal role will be responsible for managing the entire customer lifecycle, from initial inquiry to post-treatment follow-up. You will leverage data and technology to create personalized, high-impact campaigns. A deep understanding of cohort-based marketing is essential for this role, as you will segment and engage patient groups based on their specific behaviors and journeys. You will report to the Head of Marketing and be based in Kurla, Mumbai.

What You'll Own :

1. CRM Strategy and Lifecycle Management :

• Develop and execute a comprehensive CRM strategy that covers the entire patient lifecycle, including acquisition, onboarding, engagement, retention, and win-back campaigns.
• Define and optimize the customer journey across various touchpoints to ensure a seamless and personalized experience.
• Implement a robust framework for cohort analysis, segmenting patients based on behaviors and treatment stages to drive targeted marketing efforts.

2. Campaign Management and Analytics :

3. Technology and Tools :

4. Customer Insight and Collaboration :

5. Team Management :

What We're Looking For : 5-10 years of progressive experience in CRM, with a proven track record in customer lifecycle management and campaign execution.

Skills & Expertise :

Leadership & Soft Skills :

What You'll Get :

If you are a passionate CRM leader eager to build and enhance a world-class customer engagement function in a dynamic healthcare setting, this is your place.

Let's build better spine care. www.qispine.com

(ref : iimjobs.com)