Talent Manager- Influencer Marketing

About the Role

We are looking for a dynamic and relationship-driven Talent Manager to manage, develop, and grow our network of influencers / creators across Instagram, YouTube, and other platforms. The ideal candidate understands creator dynamics, stays updated with digital trends, and can manage end-to-end communication, negotiation, briefing, and coordination with influencers. You will play a key role in ensuring smooth creator onboarding, high-quality content delivery, and long-term relationship building.

Key Responsibilities

1. Influencer Relationship Management

Build, manage, and nurture strong relationships with influencers and content creators across categories.

Maintain regular communication with influencers to keep them engaged, aligned, and active on campaigns.

Resolve queries, support creators throughout the collaboration cycle, and maintain high satisfaction.

2. Creator Scouting & Onboarding

Identify, evaluate, and onboard new influencers aligned with brand categories, campaign needs, and market trends.

Maintain a structured creator database with updated profiles, metrics, and pricing.

Work closely with the Planning & Strategy team to suggest the right creators for campaigns.

3. Campaign Coordination

Explain campaign briefs, deliverables, timelines, and brand guidelines to influencers.

Ensure influencers deliver content on time, follow instructions, and meet brand quality benchmarks.

Manage revisions, feedback loops, and ensure smooth execution from briefing to posting.

4. Cost Negotiation & Finalisation

Negotiate influencer pricing and deliverables to match campaign budgets.

Finalise deals while maintaining profitability and strong relationships with creators.

Work with the Pricing team to maintain updated rate cards and negotiate better deals over time.

5. Performance Tracking & Reporting

Track influencer deliverables, posting schedules, and adherence to campaign timelines.

Maintain internal dashboards with creator performance metrics.

Coordinate with the Campaign Management team to ensure results are tracked and recorded.

6. Talent Development

Identify opportunities for creators to grow — collaborations, content partnerships, long-term brand deals.

Share insights, trends, and content recommendations to help creators improve performance.

Stay updated with platform algorithms, trending formats, and upcoming creators.

Requirements

2–5 years of experience in influencer marketing, talent management, creator relations, or social media.

Strong understanding of influencer ecosystems across Instagram, YouTube, Moj, Josh, etc.

Excellent communication, negotiation, and stakeholder management skills.

Ability to multitask, manage multiple creators at once, and work in fast-paced environments.

Trend-aware and passionate about the creator economy.

Strong organisational and coordination skills.