Digital Marketing Campaign Specialist

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.Careers.Indegene.Com Looking to jump-start your career? We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work

Role : Senior Associate - Campaign Management

Job Description : We are looking for a Paid Social Media Marketing Specialist (Social, Programmatic, Pharma Endemic platforms and SEM) - with proven experience in the pharma & life-sciences industry who has an entrepreneurial mindset with a hands-on experience to define, develop and manage successful execution of paid marketing strategies & campaigns across Meta, LinkedIn, Search Engine Marketing, Google Analytics, etc.

Spearheading Paid Social Campaigns

• Develop, design, and execute comprehensive end-to-end social media and digital marketing strategies aligned with pharma / life sciences brand objectives and their meticulous regulatory requirements.
• Partner with brand and strategy teams to convert brand plans into targeted digital campaigns focused on social media channels and online engagement, adhering to industry-specific compliance standards. Identify and segment key patient, healthcare professional, and stakeholder demographics to optimize campaign targeting and effectiveness.
• Manage the execution of social media projects, including page creation & management, organic social media campaigns, audience engagement, comment moderation, social listening, content strategies, campaign measurement setup, paid campaign execution, CRM integration, while being aware & compliant with pharma regulations.
• Employ best practices for campaign structuring, including advanced bidding strategies, negative keyword management, dayparting, geo-targeting, and audience affinity for patients, pharma and healthcare professionals.
• Develop and manage testing protocols such as A / B testing of copy, landing pages, bid models, and beta campaigns. Oversee budget management & pacing, while adjusting campaigns regularly to align with evolving dynamics of the market and brand context.

Must Have : -

Social Handle Management :

Social Listening :

Managing HCP targeting / Endemic platforms :

Exposure to Search Engine Marketing :

Analytics & Campaign Reporting :

Desired Profile :

Equal Opportunity : -

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.