Expertise in CRM tools / marketing automation platforms (preferably Clevertap, MoEngage, WebEngage, or Salesforce Marketing Cloud)
Strong operations management experience, with a proven ability to manage content and campaign operations for CRM.
Basic aptitude of CRM backend, martech stack integration and database management
Excellent organizational and project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
Data-driven mindset, with experience in campaign analysis and optimization.
Collaborative, team-oriented approach with strong communication skills.
Responsibilities
Oversee the timely execution of engaging content for all CRM channels
Implement, and optimize CRM campaigns across email, push notifications, in-app messages, and SMS, driving user engagement, retention, nurturing, and reactivation.
Collaborate with product marketing, product development, sales, data analytics, and customer support teams to align CRM efforts with overall business objectives
Understand the data flow in marketing automation tools, download extract and send weekly / monthly performance emailers
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Customer Relationship Executive • Bengaluru, Karnataka, India
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