About Paywize
Paywize is building India's first Fintech Operating System, powering businesses with secure and scalable solutions for payouts, collections, connected banking, and digital financial services. Our platforms handle high-volume, transaction-heavy systems for enterprises, banks, and startups, enabling faster growth with trust and compliance.
About the Role
The Content Writer / Copywriter is responsible for creating compelling, clear, and engaging content that communicates the brand's voice, educates the audience, and drives engagement across multiple channels. This role involves producing a variety of content types—from blogs, articles, and social media posts to website copy, email campaigns, and marketing collateral.
Key Responsibilities
Content Creation
- Write high-quality, engaging, and original content for websites, blogs, social media, email campaigns, newsletters, whitepapers, and other marketing materials.
- Adapt tone, style, and messaging to fit different channels, target audiences, and marketing objectives.
- Ensure all content aligns with brand voice, style guidelines, and overall messaging strategy.
Copywriting & Marketing Support
Craft persuasive copy for campaigns, advertisements, landing pages, and product descriptions.Collaborate with marketing and design teams to create content that drives conversions and engagement.Support SEO strategies by incorporating keywords, meta descriptions, and other on-page SEO elements.Research & Audience Understanding
Conduct research on industry trends, competitor content, and target audience preferences.Stay updated on fintech, technology, or relevant industry developments to create informed and credible content.Tailor content to educate, entertain, or influence the intended audience effectively.Editing & Quality Assurance
Review and edit content for grammar, clarity, consistency, and accuracy.Ensure content is free of plagiarism and meets high-quality standards.Incorporate feedback from internal teams or clients and iterate content as needed.Content Strategy & Analytics Support
Collaborate with the marketing team to support content planning and editorial calendars.Monitor performance of content across channels and suggest improvements based on metrics and analytics.Contribute ideas for campaigns, blog topics, and other content initiatives.Required Qualifications
Bachelor's degree in English, Communications, Marketing, Journalism, or related field.2+ years of experience as a content writer, copywriter, or similar role.Excellent written and verbal communication skills.Strong research skills and attention to detail.Familiarity with SEO, content management systems (CMS), and social media platforms.Preferred Qualifications
Experience writing for fintech, SaaS, tech, or digital marketing industries.Knowledge of content marketing strategies, email campaigns, and social media advertising.Familiarity with analytics tools (Google Analytics, HubSpot, SEMrush, etc.).Portfolio of published work demonstrating strong storytelling and copywriting skills.Key Competencies
Creativity and storytelling abilityAttention to detail and accuracyAdaptability to different tones and formatsResearch and analytical skillsCollaboration and communicationTime management and meeting deadlinesSkills Required
Content Creation, Copywriting, Google Analytics, Hubspot, Seo