Head Of Digital MarketingK.R. Mangalam University • Bhavnagar, Republic Of India, IN
Head Of Digital Marketing
K.R. Mangalam University • Bhavnagar, Republic Of India, IN
6 hours ago
Job descriptionResponsible for developing and executing search engine optimization (SEO) strategies to increase a website’s organic visibility, traffic, and ranking on Google, Bing, and other search engines. This role requires expertise in technical SEO, content strategy, link building, and analytics, ensuring that the company’s online presence grows sustainably. Manage the institution’s website and ensure it is optimized for search engines (SEO) to increase visibility and attract prospective students. Monitor website analytics and make data-driven decisions to improve user experience and engagement. Develop and implement social media strategies to engage with students, parents, and the academic community. Manage social media accounts, ensuring regular posting and interaction to build community and promote the institution’s activities and achievements. Responsible for planning, executing, and optimizing paid advertising campaigns to drive traffic, leads, or sales. The goal is to maximize return on ad spend (ROAS) across platforms like Google Ads, Facebook Ads, LinkedIn, and others. It involves strategic oversight, performance management, and integration of PPC within the broader digital marketing strategy. Responsible for ensuring brand's presence across all social media platforms is fully optimized for visibility, engagement, and organic growth . Regularly monitor CRM and analyze and report on the performance of all digital marketing activities using analytics tools. Provide insights and recommendations to senior management for continuous improvement. New Implementation in CRM and Allied Softwares. Manage the digital marketing budget, ensuring efficient allocation of resources to achieve marketing objectives. Monitor spending and adjust tactics to stay within budget while maximizing results. Lead and manage the digital marketing team, providing guidance and support to achieve departmental goals. Collaborate with other departments (e.G., Admissions, Academic Affairs) to ensure alignment of digital marketing efforts with overall institutional goals. Manage the institution’s online reputation by monitoring and responding to online reviews, comments, and feedback across various platforms, ensuring a positive and professional image is maintained and any negative issues are addressed promptly and effectively. Assume overall responsibility for generating high-quality leads and improving the 'Lead to Form' conversion rate. This involves strategizing and implementing effective lead generation campaigns, optimizing marketing funnels, and continuously analysing and refining the process to ensure a higher percentage of interested leads complete the application forms. Efforts should be focused on attracting the right audience, engaging them effectively, and guiding them smoothly through the enrolment process to maximize conversions and meet enrolment targets. Keep abreast of the latest digital marketing trends and technologies to maintain a competitive edge and innovate marketing practices. 7+ years of experience in digital marketing, performance marketing, and brand management, with at least 5 years in a senior leadership role managing a team. Proven track record of running large-scale digital marketing campaigns with budgets exceeding ₹1 crore annually across Google Ads, Facebook, Instagram, LinkedIn, and YouTube. Demonstrated success in increasing lead generation, improving conversion rates, and driving revenue growth, preferably in the education sector or consumer-facing industries. Strong expertise in SEO, SEM, Social Media Marketing (SMM), PPC, Marketing Automation, and Data Analytics. Hands-on experience with marketing tools such as Google Analytics, Meta Ads Manager, Hub Spot, Zoho CRM, Google Tag Manager, and automation tools. Experience in managing cross-functional teams, agencies, and external vendors. Strong analytical and problem-solving skills with the ability to make data-driven marketing decisions.
Job Title : - Head of Digital Marketing
Location : T-118, Ward No 6, Aam Bagh, Mehrauli, New Delhi, Delhi 110030.
Position Summary :
K.R Mangalam University seeks an experienced and innovative Digital Marketing Head to lead our digital marketing initiatives. This role involves strategizing, implementing, and managing digital marketing campaigns to enhance our brand’s online presence, engage with prospective students, and drive admissions.
Key Responsibilities :
Strategy Development and Planning :
- Develop and implement a comprehensive digital marketing strategy aligned with the institution’s goals.
- Plan and manage digital campaigns to increase brand awareness, student enrolment, and engagement.
Content Management :
SEO and Website :
Social Media Management / Social Media Marketing (SMM) :
PPC (Pay-Per-Click)
Social Media Optimization (SMO) :
Analytics and Reporting :
Budget Management :
Team Leadership and Collaboration :
Online Reputation Management :
Lead Generation and Conversion Optimization :
Staying Updated with Trends :
Qualifications & Experience :
Interested Candidates can visit our website and they can send the resume on this mail id :
Website - K. R. Mangalam University
Email ID - krmujobs@krmangalam.edu.in
Create a job alert for this search
Head Of Marketing • Bhavnagar, Republic Of India, IN
Related jobs
Performance Marketing Director
Canonical Company • Bhavnagar, IN
Performance Marketing Director (Part-Time).Canonical is looking for a Part-Time Performance Marketing Director, a data-driven leader who can scale digital acquisition across multi-channel ecosystem...Show more
Last updated: 7 days ago • Promoted
Performance Marketing Manager
Texonica Dynamics • Bhavnagar, IN
Google Ads, Meta Ads और अन्य प्लेटफॉर्म सहित भुगतान किए गए चैनलों पर परफॉर्मेंस मार्केटिंग रणनीतियाँ विकसित और लागू करना.
Google Ads, Meta Ads और Google Analytics जैसे एनालिटिक्स टूल में प्रमाणित वि...Show more
Last updated: 7 days ago • Promoted
Head of Growth and Performance Marketing
GrowthMind TML Partners • Bhavnagar, IN
Head of Growth and Performance Marketing – Google Ads – TikTok (Meta).TML Partners is seeking an experienced Head of Growth and Performance Marketing to lead our multi-channel acquisition and scale...Show more
Last updated: 5 days ago • Promoted
Head of Digital Marketing
K.R. Mangalam University • Bhavnagar, Gujarat, India
Job Title : - Head of Digital Marketing Location : T-118, Ward No 6, Aam Bagh, Mehrauli, New Delhi, Delhi 110030.R Mangalam University seeks an experienced and innovative Digital Marketing Head to l...Show more
Last updated: 8 hours ago • Promoted • New!
Head Of Growth And Performance Marketing
Oyster MR • Bhavnagar, Republic Of India, IN
Oyster MR is seeking an innovative and data-driven Head of Growth and Performance Marketing to lead our multi-channel growth strategy.
This senior role is ideal for a performance-focused leader with...Show more
Last updated: 6 hours ago • Promoted • New!
Digital Marketing Manager
Trace Presence - India • Bhavnagar, IN
Trace Presence, a company known for helping businesses strengthen their online footprint, has announced that it is seeking a.
The role, offered on a part-time and fully remote basis, reflects the co...Show more
Last updated: 7 days ago • Promoted
Product Marketing Director
Mimpikita Company • Bhavnagar, IN
Product Marketing Director (Part-Time).Mimpikita is seeking an experienced Product Marketing Director to refine our product story and elevate our go-to-market strategy.
This part-time role is ideal ...Show more
Last updated: 7 days ago • Promoted
Director of Integrated Marketing & Digital Experience
Platform9 • Bhavnagar, IN
About Us : Platform9 : A Better Way to Go Cloud Native.Platform9 is the leader in simplifying enterprise Private Clouds.Founded by a team of VMware cloud pioneers, we are dedicated to transforming IT...Show more
Last updated: 3 days ago • Promoted
Digital Marketing Manager
WPP Media - India • Bhavnagar, IN
WPP Media Announces Opening for Remote Digital Marketing Manager (Part-Time).WPP Media, a performance-driven digital agency known for delivering precision marketing at scale, has announced a new op...Show more
Last updated: 7 days ago • Promoted
Head of Sales
Aviate • Bhavnagar, IN
At Humantic AI, our mission is to humanize the internet.Our product is at the cutting-edge of AI, Psychology and large-scale data.
We believe that we have an opportunity (and even a responsibility) ...Show more
Last updated: 30+ days ago • Promoted
Performance Marketing Manager
Amrutam • Bhavnagar, IN
Amrutam is a pioneering Ayurvedic lifestyle and wellness platform that blends the ancient wisdom of Ayurveda with the convenience of modern technology.
Founded with a vision to make holistic health ...Show more
Last updated: 1 day ago • Promoted
Head - Brand & Content
KodeKloud • Bhavnagar, IN
KodeKloud is a fast-growing EdTech SaaS company dedicated to transforming the way businesses and individuals upskill in DevOps, Cloud Computing, and AI through hands-on, practical learning experien...Show more
Last updated: 7 days ago • Promoted
Head of Research
Flexi Roundtables : Top 1% Leaders • Bhavnagar, IN
Build a research engine to publish industry papers, GCC insights, leadership frameworks and data-driven reports.Produce whitepapers, leadership insights, talent reports, GCC deep-dives.Build resear...Show more
Last updated: 1 day ago • Promoted
Head of Growth and Performance Marketing
Oyster MR • Bhavnagar, IN
Oyster MR is seeking an innovative and data-driven Head of Growth and Performance Marketing to lead our multi-channel growth strategy.
This senior role is ideal for a performance-focused leader with...Show more
Last updated: 17 hours ago • Promoted • New!
Marketing Director / Head of Marketing
WPP MEDIA BUSINESS • Bhavnagar, IN
Marketing Director / Head of Marketing.Where Marketing Leadership Shapes the Future of a Global Vision.WPP MEDIA BUSINESS stands at the intersection of intelligence, creativity, and purposeful comm...Show more
Last updated: 1 day ago • Promoted
Head of New Product Development (NPD)
Blue Signal Search • Bhavnagar, IN
Head of New Product Development (NPD).Nationwide (Remote – with up to 50% international travel).Fluency in English is essential for collaboration across our global teams.
Aesthetic Medicine, Consume...Show more
Last updated: 30+ days ago • Promoted
Digital Strategy Director
Canonical LTD • Bhavnagar, IN
Digital Strategy Director (Part-Time).Part-Time Digital Strategy Director.You’ll define the strategy, oversee multi-channel campaigns, and ensure performance excellence across Google Ads, social me...Show more
Last updated: 7 days ago • Promoted
Country Head (Sales) - Global AI-Powered Tech Startup
SkillsCapital • Bhavnagar, IN
We’re hiring multiple Country Heads (Sales) — one for each region (U.K, Australia and the Middle East) — to lead and own the sales, growth, and GTM execution for their assigned country or region.Al...Show more
Last updated: 30+ days ago • Promoted