Manager / Assistant Manager - Marketing Insights and Operations

Roles & Responsibilities  :

Be the subject matter expert for multiple products from the  Zeta Opportunity Explorer  suite of products.

Analyze the data with thousands of attributes to identify potential opportunities to create new products and enhance the capabilities of existing ones.

• Plan and prioritize product developments based on overall business priorities.
• Create appropriate product wireframes and get buy-in from all stakeholders.
• Closely work with design team to bring rudimentary designs to life.
• Work with a highly skilled team of data analysts to identify logic to slice and dice the data to identify opportunities to visualize in the UI.
• Coordinate with backend technology teams to ensure timely creation of data files or API queries for use in the UI and help automate the processes involved.
• Monitor and analyze usage of the products and formulate strategies to increase adoption and utilization.
• Support creation of custom reports and analyses that unlock key client-specific insights.
• Support key data analysis and critical requests around existing product improvements, new data partner evaluations, profitability analyses,  CDP / DSP
• integrations etc.

Required Skills :

Good to have Skills :

Skills Required

Invision, Ms Powerpoint, Tableau, Project Planning