Talent.com
Head of Digital Marketing
Head of Digital MarketingK.R. Mangalam University • ranchi, jharkhand, in
Head of Digital Marketing

Head of Digital Marketing

K.R. Mangalam University • ranchi, jharkhand, in
3 hours ago
Job description

Job Title : - Head of Digital Marketing

Location : T-118, Ward No 6, Aam Bagh, Mehrauli, New Delhi, Delhi 110030.

Position Summary :

K.R Mangalam University seeks an experienced and innovative Digital Marketing Head to lead our digital marketing initiatives. This role involves strategizing, implementing, and managing digital marketing campaigns to enhance our brand’s online presence, engage with prospective students, and drive admissions.

Key Responsibilities :

Strategy Development and Planning :

  • Develop and implement a comprehensive digital marketing strategy aligned with the institution’s goals.
  • Plan and manage digital campaigns to increase brand awareness, student enrolment, and engagement.

Content Management :

  • Responsible for developing and executing search engine optimization (SEO) strategies to increase a website’s organic visibility, traffic, and ranking on Google, Bing, and other search engines. This role requires expertise in technical SEO, content strategy, link building, and analytics, ensuring that the company’s online presence grows sustainably.
  • SEO and Website :

  • Manage the institution’s website and ensure it is optimized for search engines (SEO) to increase visibility and attract prospective students.
  • Monitor website analytics and make data-driven decisions to improve user experience and engagement.
  • Social Media Management / Social Media Marketing (SMM) :

  • Develop and implement social media strategies to engage with students, parents, and the academic community.
  • Manage social media accounts, ensuring regular posting and interaction to build community and promote the institution’s activities and achievements.
  • PPC (Pay-Per-Click)

  • Responsible for planning, executing, and optimizing paid advertising campaigns to drive traffic, leads, or sales.
  • The goal is to maximize return on ad spend (ROAS) across platforms like Google Ads, Facebook Ads, LinkedIn, and others.
  • It involves strategic oversight, performance management, and integration of PPC within the broader digital marketing strategy.
  • Social Media Optimization (SMO) :

  • Responsible for ensuring brand's presence across all social media platforms is fully optimized for visibility, engagement, and organic growth .
  • Analytics and Reporting :

  • Regularly monitor CRM and analyze and report on the performance of all digital marketing activities using analytics tools.
  • Provide insights and recommendations to senior management for continuous improvement.
  • New Implementation in CRM and Allied Softwares.
  • Budget Management :

  • Manage the digital marketing budget, ensuring efficient allocation of resources to achieve marketing objectives.
  • Monitor spending and adjust tactics to stay within budget while maximizing results.
  • Team Leadership and Collaboration :

  • Lead and manage the digital marketing team, providing guidance and support to achieve departmental goals.
  • Collaborate with other departments (e.g., Admissions, Academic Affairs) to ensure alignment of digital marketing efforts with overall institutional goals.
  • Online Reputation Management :

  • Manage the institution’s online reputation by monitoring and responding to online reviews, comments, and feedback across various platforms, ensuring a positive and professional image is maintained and any negative issues are addressed promptly and effectively.
  • Lead Generation and Conversion Optimization :

  • Assume overall responsibility for generating high-quality leads and improving the 'Lead to Form' conversion rate. This involves strategizing and implementing effective lead generation campaigns, optimizing marketing funnels, and continuously analysing and refining the process to ensure a higher percentage of interested leads complete the application forms. Efforts should be focused on attracting the right audience, engaging them effectively, and guiding them smoothly through the enrolment process to maximize conversions and meet enrolment targets.
  • Staying Updated with Trends :

  • Keep abreast of the latest digital marketing trends and technologies to maintain a competitive edge and innovate marketing practices.
  • Qualifications & Experience :

  • 7+ years of experience in digital marketing, performance marketing, and brand management, with at least 5 years in a senior leadership role managing a team.
  • Proven track record of running large-scale digital marketing campaigns with budgets exceeding ₹1 crore annually across Google Ads, Facebook, Instagram, LinkedIn, and YouTube.
  • Demonstrated success in increasing lead generation, improving conversion rates, and driving revenue growth, preferably in the education sector or consumer-facing industries.
  • Strong expertise in SEO, SEM, Social Media Marketing (SMM), PPC, Marketing Automation, and Data Analytics.
  • Hands-on experience with marketing tools such as Google Analytics, Meta Ads Manager, Hub Spot, Zoho CRM, Google Tag Manager, and automation tools.
  • Experience in managing cross-functional teams, agencies, and external vendors.
  • Strong analytical and problem-solving skills with the ability to make data-driven marketing decisions.
  • Interested Candidates can visit our website and they can send the resume on this mail id :

    Website - K. R. Mangalam University

    Email ID - krmujobs@krmangalam.edu.in

    Create a job alert for this search

    Head Of Marketing • ranchi, jharkhand, in

    Related jobs
    Digital Marketing Manager

    Digital Marketing Manager

    Excel Group • ranchi, jharkhand, in
    Digital Marketer (4+ Years Experience).We are seeking a highly skilled and results-driven Digital Marketer with 4+ years of experience to manage and optimize our online marketing initiatives.The id...Show more
    Last updated: 3 hours ago • Promoted • New!
    Country Manager, India

    Country Manager, India

    Responsible Mica Initiative - RMI • Ranchi, Jharkhand, India
    Job title : Country Manager, India.Job type & duration : 2-year fixed term(renewable), full time position, with 3-month probation period. Hiring organization : Responsible Mica Initiative (.Reporting t...Show more
    Last updated: 24 days ago • Promoted
    Content Farm Manager (CFM)

    Content Farm Manager (CFM)

    Bajrangi Astro • ranchi, jharkhand, in
    JOB DESCRIPTION : Content Farm Manager (CFM).Content farming ecosystem across 100+ social media pages (Instagram + YouTube Shorts). We need a skilled Content Farm Manager to.Lead a team of editors, d...Show more
    Last updated: 3 hours ago • Promoted • New!
    Co-Founder / Investor Hospitality Industry

    Co-Founder / Investor Hospitality Industry

    SASON • Ranchi, Jharkhand, India
    Just 20 km from Ranchi City, discover Jharkhand’s first luxury resort & second home community spread across 60 acres, nestled in the hills and surrounded by nature. A perfect blend of luxury, peace,...Show more
    Last updated: 9 days ago • Promoted
    Marketing Coordinator

    Marketing Coordinator

    Moneyfrog Financial Services Pvt. Ltd. • ranchi, jharkhand, in
    Hiring : Marketing Coordinator (3–5 Years Experience).Industry : Wealth Management / Financial Services.We’re looking for a Marketing Coordinator to help execute our marketing plan and manage externa...Show more
    Last updated: 3 hours ago • Promoted • New!
    Marketing Head : (Loyalty & Rewards)

    Marketing Head : (Loyalty & Rewards)

    Profile HR Consultants Pvt Ltd. • ranchi, jharkhand, in
    CLIENT : Leading Rewards ,Loyalty programs and Gifting co.Digital Payments, Instant Rewards, and Gift Vouchers / Coupons looking for an able Marketing Head for growth marketing & digital transformatio...Show more
    Last updated: 3 hours ago • Promoted • New!
    Performance Marketing

    Performance Marketing

    Zara Private Limited • ranchi, jharkhand, in
    Performance Marketing (Part-Time).Zara is looking for a part-time Performance Marketing professional to support our digital growth across paid channels. You will focus on optimizing campaigns, manag...Show more
    Last updated: 3 hours ago • Promoted • New!
    Head of Direct Sales

    Head of Direct Sales

    TARC India • ranchi, jharkhand, in
    The Direct Sales Head will lead and manage the end-to-end direct sales function for luxury residential projects at TARC.The role focuses on driving revenue generation, building a high-performance s...Show more
    Last updated: 3 hours ago • Promoted • New!
    Head of Growth and Performance Marketing

    Head of Growth and Performance Marketing

    Oyster MR • ranchi, jharkhand, in
    Oyster MR is seeking an innovative and data-driven Head of Growth and Performance Marketing to lead our multi-channel growth strategy. This senior role is ideal for a performance-focused leader with...Show more
    Last updated: 3 hours ago • Promoted • New!
    Performance Marketing Manager

    Performance Marketing Manager

    Chase Protein • ranchi, jharkhand, in
    Job Opening : Performance Marketing Manager.We are looking for an experienced and data-driven Performance Marketing Manager to lead our digital growth across multiple platforms.The ideal candidate i...Show more
    Last updated: 3 hours ago • Promoted • New!
    Product Marketing Manager – International Payments (FinTech)

    Product Marketing Manager – International Payments (FinTech)

    Talentgigs • ranchi, jharkhand, in
    Position / Designation SME Payment Systems.Salary 50 – 60 LPA (Fixed CTC).Total Years of Experience Needed 6 to 10 Yrs.Relevant Years of Experience in the required role 4 to 8 yrs.Roles, Responsibili...Show more
    Last updated: 3 hours ago • Promoted • New!
    Digital Marketing Manager

    Digital Marketing Manager

    Digi Maniac • ranchi, jharkhand, in
    We’re looking for a dynamic and creative.If you’re a digital storyteller with a proven track record of creating impactful campaigns, we’d love to hear from you. Develop and implement a comprehensive...Show more
    Last updated: 3 hours ago • Promoted • New!
    City Head

    City Head

    Livspace • ranchi, jharkhand, in
    We’re Hiring : City Head – Channel Partner | Mumbai | Livspace 🔔.Are you a seasoned Real Estate professional with a strong Channel Partner (CP) or Broker network? Do you thrive on building high-imp...Show more
    Last updated: 3 hours ago • Promoted • New!
    Tutors and Sales / Digital Marketing Intern

    Tutors and Sales / Digital Marketing Intern

    LearnLoom • ranchi, jharkhand, in
    LearnLoom, an Australian edtech (www.This is a full-time, online role for a Tutors and Sales / Digital Marketing Intern.The role involves assisting with tutoring activities, developing and implementi...Show more
    Last updated: 3 hours ago • Promoted • New!
    Head of Content

    Head of Content

    Kadence • ranchi, jharkhand, in
    Kadence, owned by Cresurge Private Limited, is India's largest homegrown musical instrument brand.With over 2 million customers and a selection of more than 500 types of instruments, Kadence caters...Show more
    Last updated: 3 hours ago • Promoted • New!
    State Program Head

    State Program Head

    Tata Steel Foundation • Ranchi, Jharkhand, India
    Instituted on August 16, 2016 Tata Steel Foundation (TSF) is a wholly owned subsidiary of Tata Steel Limited mandated with the responsibility of executing CSR for Tata Steel.A Section 8 company, TS...Show more
    Last updated: 3 days ago • Promoted
    Chief of Staff

    Chief of Staff

    dopplr.digital • ranchi, jharkhand, in
    Dopplr Digital creates immersive 3D dressing room and virtual try-on experiences for fashion e-commerce.Our technology increases conversion rates, reduces returns, and delivers rich consumer insigh...Show more
    Last updated: 3 hours ago • Promoted • New!
    Head of Operations (Founding Team)

    Head of Operations (Founding Team)

    Eximius Next • ranchi, jharkhand, in
    Head of Operations (Founding Team).Eximius Next is a dynamic and ambitious BPM firm poised for significant growth.We have a strong foundation in Finance & Accounting services (AP, AR, R2R).Payroll,...Show more
    Last updated: 3 hours ago • Promoted • New!