Associate Manager - Programmatic

Key Responsibilities

• Manage end-to-end programmatic campaigns across multiple channels (desktop, mobile, video) using DV360 , The Trade Desk, Verizon, Yahoo, Amazon DSP, Xandr, MediaMath.
• Oversee campaign setup, trafficking, pacing, trafficking, QA, delivery, optimization, troubleshooting, and post-campaign analysis.
• Compile and deliver daily pacing, weekly / monthly performance, and post-campaign reporting—using tools like Excel, Google Sheets, Data Studio—for actionable insights.
• Provide strategic recommendations—goals, KPIs, targeting, creative refreshes—to internal teams, aligning tactics with media objectives.
• Traffic all assets into DV360 (or other DSPs), ensure proper audience segmentation, and activate campaigns before deadlines.
• Stay current on programmatic ecosystem trends, platforms (including DV360), and ad-tech tools; liaise with vendors to maintain accurate billing documentation.

🛠 Technical Skills & Tools