Lead - Advertising & Brand Management

JOB ROLE :

Lead - Advertising & Brand Management

REPORTING TO :

Vertical Head - Advertising & Brand Management

JOB PURPOSE :

Support in steering brand in a strategic direction based on the company and its stakeholder's vision.

KEY RESPONSIBILITIES :

Ability to understand strategic vision and leasing with Vertical Head while delivering the GTM plans for the business concerned.

Identify clear spaces to deliver brand & marketing solutions in line with the larger business vision & plan with support from the Vertical Head

Plan project milestones by tracking progress, supporting key activities, and ensuring timely execution as per the plan. Monitor brand performance regularly with KPIs like sales, market share, growth etc

Manage interactions with external agencies on a Day-to-day basis

Collaborate with product, sales, customer marketing & other cross functional teams to align marketing efforts.

Translate brand and marketing activities across different marketing mediums

Support crafting and own execution of the annual calendar for the portfolio – pivot during the year, when necessary

Support Communication development and execution across mediums, monitored across pre-defined KPI’s. Monitor KPI's on a regular basis

Ensure adherence predefined budgets for relevant portfolio

Provide guidance, support, and mentorship to the team

EDUCATIONAL QUALIFICATIONS

Graduation in Mass Communication / Public Relations; MBA with specialization in Marketing

WORK EXPERIENCE

8 to 12 yrs in Consumer facing Industry

ADDITIONAL REQUIREMENT

Consumer & Brand Fundamentals : Understanding consumer behavior, market research & insights, brand positioning, competitive analysis.

GTM Planning : Ability to understand & create GTM plans for product portfolios

Vendor Management - Day-to-day coordination (Liaoning) with agencies, ensuring OTIF (On-Time, In-Full) delivery, contract & performance management

Budgeting : Managing marketing budget plans, cost optimization and expenditure tracking.

ROI Tracking : Measuring campaign performance, tracking key metrics (GRP, CPM, engagement rates), leveraging data analytics for decision-making."

Technology & Innovation : Adopting new-age marketing technologies, digital & AI-driven marketing, staying ahead of industry trends.

Process & Framework Adherence : Ensure adherence to strong processes frameworks etc. to help delivery impacts. Implementing structured workflows, ensuring compliance with marketing best practices, and optimizing efficiency for impact-driven results.