Sales manager – health, fitness & wellness category

Sales Manager – Sports, Wellness & Fitness Products

About the Company

Luxury Personified LLP is India’s leading distributor of premium lifestyle, sports, audio, wellness, and technology brands. We represent globally renowned names such as Therabody, Polar, Withings, Go Pro, Marshall, Bang & Olufsen, Sonos, Devialet, Dyson and more.

With a strong and expanding presence across India, we cater to a discerning clientele seeking premium products, exceptional service quality, and elevated experiences. As part of our growth in the sports, fitness and wellness segment, we are seeking a dynamic and experienced Sales Manager to scale the category.

Position Overview

The Sales Manager – Sports, Wellness & Fitness Products will be responsible for revenue generation, channel expansion, dealer distribution network management, and market development across India.

The ideal candidate must have prior experience working with premium sports, fitness, or wellness brands and should have handled dealer & distributor networks in the past. The role requires strong sales drive, market understanding, a high-performance mindset, and the ability to build and grow a scalable distribution ecosystem.

Key Responsibilities

1. Sales Strategy & Revenue Growth

Drive revenue through retail, dealer distribution, online marketplaces, B2 B clients, gyms, sports clubs, physiotherapy chains, hospitals, and wellness centers.

Achieve monthly, quarterly, and annual sales targets.

Identify and develop new business opportunities and growth verticals.

2. Market Expansion & Business Development

Build partnerships with gyms, fitness studios, rehabilitation centers, sports academies, hotels, wellness chains, and corporates.

Conduct continuous market research and competitor analysis to suggest strategic business decisions.

3. Dealer & Distribution Network Management

Must have worked previously in dealer and distribution-led business models.

Build, manage, and strengthen dealer and distributor networks across multiple cities.

Ensure adherence to brand guidelines, sales hygiene, inventory discipline, and visual merchandising standards.

4. Distribution Expansion & Width Growth

Responsible for incremental width of distribution , including onboarding new distributors, new dealers, and expanding into new geographies.

Identify untapped markets and drive channel penetration.

5. Key Account Management

Maintain and grow relationships with top-performing partners.

Ensure timely stock replenishment, excellent brand placement, and sales staff training across partner outlets.

6. MIS Support, Information Flow & Business Intelligence

Provide accurate and timely MIS reports, dashboards, forecasts, and performance insights.

Ensure smooth information flow across teams, enabling leadership to take informed decisions.

Deliver business intelligence on competition, pricing trends, and market opportunities.

7. Outbound Sales Mechanisms & Lead Generation

Develop structured outbound sales processes such as partner acquisition funnels, digital lead-generation programs, and targeted outreach campaigns.

Coordinate fitness events, exhibitions, brand activations, demos, and wellness community engagements.

8. Receivables & Credit Management

Responsible for monitoring outstanding payments and ensuring timely collections.

Maintain strict credit discipline within the dealer and distributor ecosystem.

9. Product Knowledge & Promotion

Maintain deep product understanding of premium fitness, wellness, and smart health devices such as massage guns, fitness trackers, smart diagnostic tools, and recovery equipment.

Support marketing teams with product launches, events, and retail activations.

10. High-Performance Sales Mindset

Must be a go-getter , aggressive, target-driven, and hungry for sales.

Demonstrate strong ownership, persistence, and commitment to achieving goals.

Required Skills & Qualifications

Education

MBA preferred (Sales, Marketing, Sports Management, or Business Management).

Bachelor’s degree in Business, Marketing, Sports Science, Fitness Management, or related field.

Experience

5–10 years in premium sports, fitness, wellness, or wearable technology industry is mandatory.

Must have experience in dealer-distributor network management.

Prior experience selling premium recovery devices, fitness equipment, smart health trackers, or sports products is essential.

Strong network in gyms, wellness centers, sports retail, and corporate wellness.

Skills

Excellent communication, negotiation, and relationship management.

Strong analytical and MIS capabilities.

Proficiency in MS Excel, CRM, sales tracking tools, and forecasting systems.

Ability to manage multi-city sales operations.

Key Competencies

Target- and result-driven mindset.

High ownership and accountability.

Professionalism and strong work ethic.

Strategic and business-oriented thinking.

Excellent stakeholder and partner-building ability.

Why Join Luxury Personified LLP?

Opportunity to work with the world’s most premium fitness & wellness brands.

Fast-growing category with high visibility and leadership support.

Competitive compensation, incentives, and career growth.

Exposure to cutting-edge technologies in sports and wellness.