Job Title : Senior Content Writer
Location : Madurai
Job Type : Full-Time
Experience Required : 5+ years (3+ years in workflow or process automation domain)
About Us
Bautomate is an innovator in the field of hyperautomation (workflow and process
automation), empowering organizations to streamline operations, boost efficiency, and
drive digital transformation. We're seeking a skilled Senior Content Writer with deep
domain experience to craft high-impact content that educates, engages, and converts.
Key Responsibilities
- Develop high-quality, insightful content tailored to the hyperautomation,
workflow automation and digital transformation audience.
Write whitepapers, eBooks, blog posts, product documentation, use cases,customer stories, and thought leadership articles.
Collaborate with product, marketing, and sales teams to translate complexautomation concepts into clear, compelling narratives.
Conduct industry and competitor research to identify content gaps andopportunities.
Optimize content for SEO and lead generation across digital channels.Maintain a consistent brand tone and voice across all content.Support campaign creation with messaging, email content, landing page copy,and more.
Required Qualifications
Bachelor's degree in English, Journalism, Communications, Marketing, or arelated field.
Minimum of 5 years of content writing experience, with 3+ years specifically inworkflow automation, process automation, or related enterprise software
fields (e.g., RPA, BPM, iPaaS, low-code platforms).
Strong understanding of automation technologies and B2B SaaS audiences.Proven ability to explain technical solutions to non-technical audiences.Portfolio showcasing automation-related writing samples.Preferred Skills
Familiarity with tools like HubSpot, WordPress, SEMrush, or similar platforms.Experience working in agile marketing teams.Knowledge of SEO best practices and content performance tracking.What We Offer
Competitive salary and performance-based incentives.Work in a collaborative, innovation-driven environment.Opportunities for upskilling and professional growth.Flexible work arrangements.To Apply :
Please submit your resume, a brief cover letter, and links to 2-3 relevant writing samples
that demonstrate your expertise in the automation domain.Skills Required
ipaas, Wordpress, Bpm, Rpa, Content Writing, Process Automation, Hubspot, Seo