Talent.com
Content Writer
Content WriterProsperr.io • India
Content Writer

Content Writer

Prosperr.io • India
3 days ago
Job description

About Prosperr.io

Prosperr.io is a funded fintech startup simplifying taxes, payroll, and wealth management for both salaried professionals and enterprises. Our AI-powered solutions (Super Saver for B2C, Dynamic Payroll™ & Flexi Benefits Plan for B2B) embody our brand archetype of the Sage (clarity, competence) with a touch of the Hero (empowerment, boldness).

We are building a brand that owns the word “Clarity” in finance — and content is at the heart of this mission.

Role Overview

We’re seeking a Content Writer who can blend storytelling with financial expertise to :

  • Craft engaging CRM content across WhatsApp, email, push notifications, and in-app comms that drives customer engagement, retention, and referrals.
  • Write thought leadership pieces (articles, blogs, whitepapers, LinkedIn posts) to position Prosperr.io as a trusted voice for CFOs, HR leaders, and salaried professionals.
  • Support performance marketing with ad copies, landing page content, and campaign messaging that convert.

This role requires agility to move between short-form CRM comms and long-form brand-building narratives, always staying consistent with Prosperr.io’s brand voice.

Key Responsibilities

1. CRM & Lifecycle Content

  • Develop high-conversion WhatsApp, email, push, and app copy for onboarding, reminders, referrals, and retention journeys.
  • Build persona-specific content flows for both salaried professionals and CFOs.
  • Collaborate with Growth / CRM teams to optimize subject lines, CTAs, and open / click rates.
  • 2. Thought Leadership & Brand Content

  • Research and draft insightful articles, LinkedIn posts, and whitepapers on tax-tech, payroll innovation, compliance, and employee financial wellness.
  • Partner with the CMO for bylined leadership articles and strategic narratives to elevate Prosperr.io’s industry voice.
  • Ensure content reinforces Prosperr.io’s positioning as the Sage (clarity, knowledge) + Hero (empowerment, solutions).
  • 3. Performance Marketing Copy

  • Write crisp, high-impact ad copies (Google, Meta, LinkedIn) that drive CTRs.
  • Collaborate with design teams on landing page copy that communicates clarity and maximizes conversions.
  • 4. Brand Alignment

  • Maintain consistency in tone : Competent, Innovative, Sincere, Approachable .
  • Translate complex tax / finance concepts into accessible, engaging language.
  • Preferred Background

  • 2–5 years of content writing experience, preferably in fintech / BFSI / SaaS startups.
  • Proven track record of writing lifecycle CRM content (emails, WhatsApp, app notifications) that engages and converts.
  • Strong portfolio of thought leadership content (blogs, LinkedIn articles, whitepapers) for B2B audiences.
  • Familiarity with financial products (taxes, payroll, compliance, lending, investments).
  • Comfort with performance-driven copywriting (ads, landing pages, campaign CTAs).
  • Basic exposure to SEO, LinkedIn growth content, and storytelling frameworks.
  • What We’re Looking For a mix of all below

  • A CRM content specialist who understands customer journeys and how to keep users engaged.
  • A strategic storyteller who can craft thought leadership that elevates Prosperr.io’s brand credibility with CFOs, HR heads, and senior professionals.
  • Someone who can switch seamlessly between tactical campaign copy and narrative-driven long-form content.
  • Why Join Us

  • Shape the voice of a category-defining fintech brand.
  • Work directly with leadership to build impactful narratives for both consumers and
  • CFOs.
  • Be part of a funded, fast-growing startup with ambitions to scale globally.
  • Create a job alert for this search

    Content Writer • India

    Related jobs
    Content Writer - 45427

    Content Writer - 45427

    Turing • India, India
    We’re looking for a Content Writer to craft high-quality business and strategy questions, case studies, and structured content across diverse management domains with. No prior AI experience required...Show more
    Last updated: 30+ days ago • Promoted
    SEO Content Writer

    SEO Content Writer

    Contentholic - SOP & LOR Writing Services • New Delhi, Republic Of India, IN
    Contentholic is looking for smart and dynamic writers who are well-versed in writing content for various domains like - Website Content, Blogs, SEO Related Content, Marketing Collaterals, Presentat...Show more
    Last updated: 22 days ago • Promoted
    B2B SaaS Content Writer

    B2B SaaS Content Writer

    QuickReply.ai • India
    With a clientele of over 600+ customers, QuickReply is fast becoming the preferred choice for WhatsApp, Instagram, and Email marketing for DTC brands. We produce a variety of content formats includi...Show more
    Last updated: 3 days ago • Promoted
    Content Writer - Seo

    Content Writer - Seo

    BigTrunk • Republic Of India, IN
    Designation : SEO Content Writer.Location : Andheri East, Mumbai.We’re looking for a creative and detail-oriented.If you’re passionate about crafting engaging content and boosting search visibility, ...Show more
    Last updated: 30+ days ago • Promoted
    Technical Content Writer

    Technical Content Writer

    Restroworks • New Delhi, Republic Of India, IN
    At Restroworks (formerly Posist), we’re not just revolutionizing how restaurants operate;.Our cloud-based platform powers over 20,000 restaurants worldwide—from iconic chains like Taco Bell, Subway...Show more
    Last updated: 30+ days ago • Promoted
    SEO Content Writer

    SEO Content Writer

    Haris&Co. • India
    We're seeking a talented, results- oriented and data-driven SEO Content Writer who likes reading about diverse subjects and writing informative, engaging and value-packed content about them.Knowled...Show more
    Last updated: 1 day ago • Promoted
    Technical Content Writer

    Technical Content Writer

    Confidential • India
    Job Description – Technical Content Writer (SEO + AEO / Geo).FreJun — an AI-powered communication platform simplifying calling and meeting workflows for businesses. The ideal candidate will be fluent ...Show more
    Last updated: 26 days ago • Promoted
    Content Writer

    Content Writer

    DemandNXT • India
    Location : HSR 6th Sector, Bangalore (F2F Interview).Experience required : 6months to 3 years.Interested Candidates can share CV to. We are looking for a skilled and creative Content Writer to join ou...Show more
    Last updated: 8 hours ago • Promoted • New!
    Content Writer

    Content Writer

    Conscious Chemist • India
    Monday to Friday (WFO) and Saturday (WFH).Conscious Chemist is a science-led, performance-driven skincare brand built for the modern consumer. We believe in clean formulations, transparent communica...Show more
    Last updated: 10 hours ago • Promoted • New!
    SEO Content Specialist

    SEO Content Specialist

    W3Era Web Technology Pvt Ltd • Jaipur, Republic Of India, IN
    At W3era, we are a powerhouse of digital marketing expertise, committed to helping businesses thrive online.With a decade-long Web Journey, we've built a global family of happy customers, endorsing...Show more
    Last updated: 5 days ago • Promoted
    Articulate Content Writer

    Articulate Content Writer

    Sustainable Living Lab (SL2) • India, India
    Full-Time (Contract – Project Based).We are seeking a creative and detail-oriented Articulate Content Writer to join our team on a project-based contract. The role involves developing engaging, lear...Show more
    Last updated: 14 days ago • Promoted
    Freelance SEO Content Writer

    Freelance SEO Content Writer

    Confidential • India
    We're looking for a results-driven.Proven track record of driving organic traffic through content (blogs, landing pages, articles, etc. Solid background with leading SEO agencies.Confident in creati...Show more
    Last updated: 21 days ago • Promoted
    Content Writer

    Content Writer

    TalentClub • Republic Of India, IN
    This agency delivers specialised healthcare digital marketing through a tailored, multi-channel approach that boosts brand visibility and patient reach. Its expert team combining clinical knowledge ...Show more
    Last updated: 5 days ago • Promoted
    Content Writer

    Content Writer

    Jaipur Rugs • Jaipur, Republic Of India, IN
    This role goes beyond writing product descriptions—you will be the storyteller behind our brand, responsible for crafting engaging content that reflects the voices of artisans, the inspiration behi...Show more
    Last updated: 8 days ago • Promoted
    B2B Content Writer – Cybersecurity & ABM

    B2B Content Writer – Cybersecurity & ABM

    Fountain Hills Technologies • India
    Role : B2B Content Writer – Cybersecurity & ABM.Location : Coimbatore (In-office, no Hybrid / Remote).Account-Based Marketing (ABM) team. Someone who understands that modern content isn’t written in sil...Show more
    Last updated: 10 hours ago • Promoted • New!
    SEO Content Writer

    SEO Content Writer

    PixelRings • India
    PixelRings is a global 360° marketing company that specializes in Programmatic Advertising, Affiliate Marketing, and Digital Product Development. Utilizing advanced artificial intelligence, we provi...Show more
    Last updated: 3 days ago • Promoted
    SEO Content Creator

    SEO Content Creator

    LearningMate • Republic Of India, IN
    Location : Remote, willing to work 3PM to 11PM shift.We are looking for a creative and detail-oriented Content Writer to join our marketing team. This role will focus on developing content that engag...Show more
    Last updated: 2 days ago • Promoted
    Lead - Technical Content Writer & SEO

    Lead - Technical Content Writer & SEO

    Coditas • India
    CXOs, VPs, and decision-makers.From whitepapers and solution briefs to pursuit decks and SEO-optimized blogs, your work will drive how the market perceives Coditas’ expertise in.Digital Engineering...Show more
    Last updated: 3 days ago • Promoted