About the Role
We are seeking a results-driven Marketplace Ads Specialist to manage and optimize advertising campaigns across key online marketplaces including Amazon, Walmart, eBay, and others. In this role, you will play a critical part in driving sales performance, managing ad spend, and improving ROI through strategic ad placements and data-driven decisions.
Key Responsibilities
- Plan, execute, and optimize PPC campaigns across marketplaces (Amazon Sponsored Ads, Walmart Connect, eBay Promoted Listings, etc.).
- Conduct in-depth keyword research , competitive analysis, and audience targeting.
- Continuously monitor and refine bidding strategies , ad placements, and budgets to meet performance goals.
- Collaborate with content and merchandising teams to improve product listings , titles , and imagery to increase conversion rates.
- Analyze ad performance metrics and generate actionable insights and weekly / monthly performance reports .
- Conduct A / B testing on ad creatives and product placements to identify high-converting strategies.
- Stay current with platform updates, algorithm changes, and industry best practices .
- Manage ad spend efficiency , ensuring campaigns meet CPA / ROAS targets.
Qualifications
2+ years of hands-on experience managing ads on Amazon, Walmart, eBay, or similar marketplaces.Strong understanding of PPC advertising models , marketplace algorithms, and eCommerce performance metrics.Proficiency in tools such as Amazon Advertising Console , Helium 10 , Jungle Scout , Pacvue , or similar.Experience with Excel / Google Sheets for reporting and data analysis.Analytical mindset with strong problem-solving skills.Excellent written and verbal communication.Preferred Qualifications
Amazon Advertising Certification or other relevant credentials.Experience working with DTC and omnichannel brands.Familiarity with feed management tools (e.g., DataFeedWatch, Feedonomics).