Social Media Manager

Position Overview

IAER is seeking a dynamic and creative Social Media Manager to lead our digital presence across all major platforms. The ideal candidate will be responsible for planning, creating, executing, and optimizing social media strategies that strengthen IAER’s brand, enhance student engagement, and support admissions and outreach activities.

Key Roles & Responsibilities

1. Social Media Strategy & Planning

• Build and implement a robust social media strategy aligned with IAER’s branding and marketing goals.
• Develop monthly & quarterly content plans targeted toward students, parents, and industry stakeholders.
• Plan social media campaigns for admissions, events, achievements, campus activities, and festivals.

2. Content Calendar & Publishing

3. Content Supervision & Quality Control

4. Social Media Platform Management

5. Community Management (ORM)

6. Analytics & Reporting

7. Campaign & Ad Collaboration

8. Team Coordination & Leadership

9. Brand Building & Creative Direction

10. Departmental Coordination

11. Competitor & Trend Analysis

Required Skills & Expertise

Qualifications