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Content Strategist, Insurance
Content Strategist, InsurancePepper • Pune, Pune (division), India
Content Strategist, Insurance

Content Strategist, Insurance

Pepper • Pune, Pune (division), India
6 hours ago
Job description

We are looking for a skilled Copywriter & Content Writer with a strong background in the insurance industry and hands-on experience in scriptwriting . The ideal candidate should be able to simplify complex insurance concepts into engaging, clear, and impactful communication across formats. This is a fully on-site role based in Pune.

Key Responsibilities :

  • Develop clear, concise, and engaging copy for insurance-related content across websites, blogs, brochures, emailers, landing pages, and social media.
  • Write compelling scripts for product videos, explainer videos, brand films, and promotional content.
  • Work closely with the marketing, product, and design teams to create content that aligns with brand tone, business goals, and compliance guidelines.
  • Translate complex insurance products and processes into easily understandable narratives.
  • Assist in conceptualizing and executing content-led campaigns.
  • Conduct research on industry trends, competitors, and customer insights to strengthen content quality.
  • Edit and proofread all content to ensure accuracy, clarity, and consistency.

Required Qualifications & Skills :

  • 2–5 years of experience in copywriting / content writing specifically within the insurance or BFSI sector .
  • Strong understanding of insurance products, terminology, customer journeys, and regulatory considerations.
  • Experience in scriptwriting for marketing videos or educational content.
  • Exceptional writing, storytelling, and communication skills.
  • Ability to work on-site in Pune, Monday to Friday.
  • Strong attention to detail and ability to manage multiple projects.
  • Ability to collaborate effectively with cross-functional teams.
  • Good to Have :

  • Experience working with creative agencies or in-house marketing teams.
  • Understanding of digital performance metrics and content optimization.
  • Ability to generate creative ideas for video content and campaigns.
  • Why Join Us?

  • Opportunity to work closely with a dynamic marketing team.
  • Creative freedom to shape storytelling for insurance products.
  • On-site collaborative environment with exposure to end-to-end content creation.
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    Content Strategist • Pune, Pune (division), India

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