Search Engine Optimization Manager

Job Description :

As a Business Manager, you will be responsible for overseeing and managing various aspects of our clients' projects, ensuring their success and satisfaction. Your role will involve understanding clients' businesses thoroughly, developing strategies, managing teams, and ensuring the achievement of project goals.

Below are the key responsibilities and qualifications for this position :

1. Client Communication and Understanding :

Initiate contact with clients upon project initiation.

Demonstrate a clear understanding of the client's business, including products, services, short-term and long-term goals, and project requirements.

Keep clients updated on project progress and hold monthly client meetings to discuss progress and address any concerns.

2. Project Management :

Exercise effective priority management to ensure equal attention to all assigned projects.

Develop strategies for local, national, multi-location, and e-commerce sites.

Assess website penalties and provide remediation strategies.

Address server-level challenges and provide guidance on AngularJS, Ajax, and server-level issues related to crawling.

Implement schema markups, AMP, and rectify errors post-implementation.

• Improve website download speed by understanding FCD and FID.

Provide source code level recommendations and guidance on content marketing channels for SEO impact.

3. Data Management and Reporting :

Migrate data fetching from Google Analytics and Google Search Console through Google Data Studio for automation.

Conduct monthly project review meetings with the team using ProofHub data and custom dashboards on OneDrive.

Prepare minutes of meeting (MoM) outlining action items for the team and business leads.

Generate analytics reports every four months to offer fresh perspectives.

4. Content Marketing and Blogging :

Write one article every quarter for the official blog, covering topics of choice.

Hold monthly meetings with the content team to explore new opportunities for content outreach that impact SEO results.

5. Opportunity Analysis and Performance Management :

Conduct a new opportunity analysis for projects under your supervision every two months.

Ensure that all projects meet performance goals and manage client expectations effectively, even in challenging situations.

6. Team Management and Process Adherence :

Ensure that the team follows required processes at all times and provide necessary guidance and training.

Keep track of project deviations and notify relevant stakeholders for commercial aspects.

Create and review PowerPoint presentations for monthly and quarterly reviews, showcasing the value added by the SEO team to the client's business.

Qualifications :

Bachelor's degree in Business Administration, Marketing, or a related field.

Proven experience in project management, preferably in digital marketing or SEO.

Strong understanding of Google Analytics, Google Search Console, and other relevant tools.

Excellent communication and interpersonal skills.

Analytical mindset with the ability to interpret data and make strategic decisions.

Familiarity with content marketing strategies and SEO best practices.

Leadership qualities with the ability to motivate and manage teams effectively.