Demand Generation Manager

Hiring for VideoForce.ai (DXFactor Group company)

VideoForce.ai helps brand and performance teams turn video into growth. We use AI to find creators, extract viral moments, and launch high-performing video ads across Meta & TikTok. Trusted by brands like Coca-Cola, Alcon, and Build-A-Bear.

Our Platform :

Creator Sourcing : AI-powered search to find perfect-fit creators in seconds

Highlights : Performance Video Model™ extracts viral moments from authentic UGC

Winning Ads : Generate and scale multi-creator ads that deliver 8× ROAS

Website : THE ROLE

We're looking for a Marketing Manager - Demand Generation who will own the demand engine for VideoForce.ai. You'll drive users to our three freemium products, then convert them to paid. This is a hands-on, metrics-driven role where you'll own the entire journey : awareness → freemium signup → activation → paid conversion.

Our ICP (Who You're Marketing To) :

Consumer brands (D2C, CPG, beauty, fashion, wellness)

Retailers & Ecommerce (omnichannel brands, online retailers)

Agencies that serve consumer brands (creative, performance, social media agencies)

Platforms that serve consumer brands (Shopify apps, creator platforms, ad tech)

Location : Remote

Type : Full-time

Work Timings : US Shift ( 7 : 00 PM IST To 4 : 00 AM IST)

Working Days : Monday to Friday

Compensation : Competitive base + performance bonus + equity

WHAT YOU'LL DO

Paid Acquisition (Meta, TikTok, LinkedIn, Google)

Own paid media budget and performance - manage campaigns across Meta, TikTok, LinkedIn, Google Ads

Build campaigns targeting our ICP segments :

D2C / ecommerce brands (Shopify merchants, DTC founders, ecommerce managers)

Consumer brand marketers (CPG, beauty, fashion, wellness brands)

Agencies (social media agencies, performance agencies, creative agencies serving consumer brands)

Platform operators (Shopify app developers, creator platform teams)

Create ICP-specific messaging : brands need creative at scale, agencies need client results, platforms need integrations

Build campaigns for each freemium entry point (Creator Sourcing, Highlights, Winning Ads)

Test ad creative, audiences, landing pages to drive down CAC

Scale winning campaigns while maintaining efficiency (CAC payback

Track and report on : CPL, CAC by ICP segment, freemium signups by product, conversion rates by channel Freemium-to-Paid Conversion Strategy

Own the free-to-paid conversion funnel - this is critical

Build conversion campaigns targeting free users who've activated but haven't upgraded

Create in-app messaging, email sequences, and retargeting campaigns that drive upgrades

Identify high-intent signals (power users, feature usage patterns) and convert them

Test upgrade CTAs, pricing page messaging, trial expiration emails

Work with Product to optimize paywall placement and upgrade prompts

Track : activation rate, time-to-upgrade, upgrade triggers, churn reasons

SEO & Organic Growth

Own organic search strategy - drive traffic from consumer brand marketers

Create high-converting content for consumer brands - blogs, guides, case studies, comparison pages

Leverage customer stories : Coca-Cola, Alcon, Build-A-Bear (consumer brand proof points)

Create vertical-specific content :

"How Beauty Brands Use UGC to Drive Sales" (targeting beauty / cosmetics)

"D2C Playbook : Scaling Video Ads on TikTok" (targeting ecommerce / D2C)

Write about consumer brand challenges : creative fatigue, ad costs, ROAS, scaling UGC

Create product-led content : "How to achieve 8× ROAS", "The Performance Video Model™ explained"

Work with design to create visual content (infographics, videos, demos)

Landing Page & Freemium Conversion Optimization

Own landing pages for each freemium product - Creator Sourcing, Highlights, Winning Ads

Build product-specific landing pages that drive free signups

Optimize signup flows to reduce friction (social login, minimal form fields)

A / B test headlines, CTAs, form fields, social proof, demo videos

Create upgrade-focused landing pages for converting free users

Implement conversion rate optimization (CRO) experiments weekly

Target : 15%+ visitor-to-freemium-signup, 10%+ free-to-paid conversion

Email Marketing & Freemium Nurture

Build email sequences for each freemium product - activate users, drive upgrades

Onboarding emails : get users to activate on Creator Sourcing (search creators), Highlights (process first video), Winning Ads (get performance report)

Product education emails : teach best practices, showcase premium features

Upgrade campaigns : "You've hit your free limit" → convert to paid

Case study & social proof emails : "See how (Brand) achieved 8× ROAS with paid plan"

Re-engagement campaigns for inactive free users

Track : open rates, click rates, activation rates, free-to-paid conversion

Analytics & Reporting

Own demand gen metrics - track, analyze, and optimize everything

Weekly reporting on : MQLs, PQLs, CAC, conversion rates, pipeline generated

Build attribution models : understand which channels drive revenue

Forecast pipeline and revenue based on funnel metrics

Use Mixpanel / Amplitude to track product usage and identify high-intent users

Make data-driven decisions on budget allocation

Collaborate Cross-Functionally

Work with GTM Marketer - align on messaging, positioning, campaign strategy

Partner with Product - provide feedback on product experience and activation

Support Sales (if applicable) - generate qualified pipeline

Work with Design - create high-converting creative assets