Group Head - Digital Planning

Key Responsibilities

• Client Engagement & Strategy
• Interpret client briefs to develop strategic digital media plans and guide digital strategy alongside client and internal stakeholders.
• Build and maintain relationships with clients and media owners to ensure plan alignment and campaign success.
• Media Planning & Execution
• Lead campaign planning across search, social, display, and programmatic channels (90%+ digital focus).
• Supervise campaign setup with internal teams (ad ops, biddable) to meet performance objectives.
• Optimization & Analysis
• Track and analyze campaign performance; conduct post-campaign evaluations and optimization recommendations.
• Identify trends, insights, and opportunities for efficiency improvements and budget reallocation.
• Team Leadership & Coordination
• Guide and mentor planning teams; oversee resource allocation and project delivery timelines.
• Collaborate with cross-functional teams (creative, data, production) to ensure cohesive campaign integration.
• Industry Intelligence & Innovation
• Stay current on digital media advancements and channel innovations (e.g., vendor tools, programmatic formats).
• Network with vendors and partners, leveraging proprietary tools and participating in industry forums.

Essential Qualifications & Skills