Furlenco - Digital Marketing Manager

Manager / Senior Manager - Digital Marketing | Furlenco

Experience : 7-8 years

Role Overview :

We're looking for a data-driven, creative, and performance-oriented Senior Manager - Digital Marketing to lead our digital growth charter across paid, organic, and retention channels. The ideal candidate has deep expertise in full-funnel performance marketing, growth experimentation, and brand-led storytelling, with a proven track record of scaling D2C or subscription-based businesses.

Key Responsibilities :

1. Performance Marketing & Growth

• Own and optimize paid acquisition across Google Ads, Meta, YouTube, Display, and OTT platforms.
• Manage large-scale budgets with focus on CAC, ROAS, LTV, and payback period optimization.
• Build and run performance campaigns across new cities, categories, and product lines.
• Collaborate with the creative team to develop high-performing ad creatives and test hypotheses for scaling.

2. Retention & Lifecycle Marketing

3. Brand & Content Integration

4. Analytics & Experimentation

5. Team & Cross-Functional Leadership

Ideal Candidate Profile

Key KPI's :

(ref : iimjobs.com)