Audience Insights Analyst

Job Title : Data Analyst / Research Analyst

Purpose : Reporting to VP Insights, CEO’s office and Head, Distribution Strategy, this role plays a key part in developing actionable insights by analysing and interpreting consumer data. It involves applying both quantitative and qualitative research to uncover audience behaviours, identify content trends, and support strategic planning. The role requires strong analytical thinking, the ability to turn data into clear stories, and effective collaboration with teams across the organisation to influence outcomes.

Education : Bachelor’s or Master’s degree in Statistics, Data Science, Media Studies, B. Tech, Business Analytics, or a related field.

Experience : 5-8 years of experience in consumer insights, audience research, or data analytics within the media, entertainment, or digital content sectors. Experience with both qualitative and quantitative research methodologies is essential.

Location : Mumbai

Reporting Relationship : Head – Distribution Planning and Insights | Insights – CEO’s Office

Business / Channel / Function : Research & Insights, CEO’s Office

Key Responsibilities :

Consumer Research & Insight

• Independently analyse audience data from BARC, OTT platforms, and internal analytics tools to uncover viewing patterns and content preferences.
• Closely track viewership fluctuations across all SPN channels and competition channels monitoring schedule changes, new launches and other events like festivals
• Conduct segmentation and behavioural analysis to understand audience profiles and their evolving media consumption habits.
• Synthesize qualitative feedback with quantitative data to generate well-rounded insights that inform programming and marketing strategies.

Reporting & Storytelling

Monitoring Trends & Market Intelligence

Cross-Functional Collaboration

Critical Competencies :