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Paid Search - B2B, SA360, Apple Search
Paid Search - B2B, SA360, Apple SearchAptita • India
Paid Search - B2B, SA360, Apple Search

Paid Search - B2B, SA360, Apple Search

Aptita • India
1 day ago
Job description

Role Name - Paid Media

Executive - 1 to 3 Years - 7 LPA

Shift - 7.30 PM to 4.30 AM

Location - Mumbai ( Andheri East )

Hybrid work

Please note - WE DON'T CONSIDER RELOCATION.

Skills required - Google ads , Apple search , Microsoft Ad search.

Key Responsibilities :

Internal

  • Holistic ownership of client accounts, including strategy, planning, budgeting, and reporting
  • Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds
  • Troubleshoot issues / concerns and work with online partners to resolve as needed
  • Proactively communicate with client and internal teams; prepare call agendas, and follow up with call recaps
  • Develop keyword lists, set budget levels, write ad creatives, test landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools
  • Perform in-platform maintenance and optimizations
  • Own regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, along with any recommendations on strategic test opportunities
  • Produce and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness of search campaigns
  • Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
  • Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
  • Exhibit the ability to anticipate and solve problems

Customers

  • Ability to support onboarding of new clients in close collaboration with all internal teams throughout the onboarding process
  • Translate marketing goals and brand positioning into viable media communication strategies and ideas across paid search landscape
  • Drive high-value customers to interact with our clients’ products and services
  • Discover and deliver new and innovative solutions to executing paid search campaigns based on specific client business issues and challenges
  • Work closely with account and media leads to ensure strong senior client relationships on select group of accounts
  • Market Knowledge

  • Keep pace with search engine and PPC industry trends and developments
  • Core understanding and knowledge across digital media landscape and where paid search intersects
  • Participate and contribute to agency thought leadership initiative, as applicable
  • Management Responsibilities

  • Manage relationships with search engine partners
  • Ensure process and activation best practices are used across select group of accounts
  • Mentors Coordinator and Associate level team members regarding SEM best practices and internal processes
  • Support internal training and development initiatives specific to SEM best practices and internal processes
  • What you’ll bring (knowledge, skills, and / or experience) :

    Knowledge

  • Agency knowledge
  • B2B Marketing – Client Knowledge
  • B2B Marketing – Industry
  • B2B Marketing – Media Activation
  • B2B Marketing – Media Planning
  • B2B Marketing – Vendor landscape
  • Active listening
  • Ad platforms : Google / YouTube, Microsoft Ads
  • Analytics platforms : Google Analytics, Adobe Analytics
  • Challenge mediocrity
  • Commercially astute
  • Eye for detail
  • Organized
  • Other platforms : Asana, Basis, Nexelus
  • People management
  • Presentation skills
  • Prioritizing
  • Problem-solving
  • Solutions oriented
  • Stakeholder management
  • Storytelling
  • Upwards management
  • Experience

  • 3+ years experience in a digital marketing environment, agency and / or client experience
  • 3+ years experience with paid search platforms
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