Product Adoption StrategistScry AI • Haryāna, Republic Of India, IN
Product Adoption Strategist
Scry AI • Haryāna, Republic Of India, IN
9 days ago
Job descriptionConduct market research to understand trends, competition, and whitespace opportunities across BFSI, insurance, logistics, and industrial sectors Collaborate with sales and customer success to gather field insights, objections, and real-world use cases Translate insights into differentiated narratives, playbooks, and strategic recommendations Build integrated launch plans across channels (website, email, webinars, social, events, partner channels) with clear timelines and success metrics Work with demand generation and content teams to create GTM assets : one-pagers, sales decks, case studies, landing pages, and nurture flows Ensure consistent messaging across all touchpoints and coordinate cross-functional execution for each launch Create and maintain sales enablement materials : pitch decks, battlecards, objection-handling guides, demo scripts, and competitor comparisons Train sales, SDRs, and partner teams on new offerings, positioning, ICPs, and discovery frameworks Partner with revenue leadership to refine pricing, packaging, and qualification criteria as GTM motions scale Define GTM success metrics and track performance across pipeline, win rates, deal cycles, and product adoption Analyze data from CRM, marketing automation, and product usage to identify bottlenecks and opportunities Optimize GTM motions based on feedback, experiments, and lessons learned from previous launches 2+ years of experience in B2B SaaS, product marketing, GTM strategy, or related roles Proven experience planning and executing go-to-market strategies for tech or enterprise products Strong understanding of B2B buying journeys, especially in mid-market and enterprise environments Ability to translate complex technical capabilities into clear, business-focused value propositions Experience collaborating with product, sales, and marketing in a fast-moving, cross-functional environment Comfortable working with data (pipeline reports, funnel metrics, product usage) to inform decisions Background in AI, data, or enterprise software is a strong plus; Thinks at the “systems level” and enjoys connecting product, market, and revenue strategy Can switch between strategy and execution : defining GTM narratives and getting hands-on with assets and launch tasks Loves understanding customers and markets, and can turn that understanding into sharp messaging and sales stories Is comfortable challenging assumptions, proposing new plays, and iterating quickly based on data and feedback Wants to shape the category narrative for an AI company building deep, high-impact enterprise platforms
Position : Go-to-Market (GTM) Strategist
Location : India (Remote)
Employment Type : Full Time
Schedule : Monday to Friday, Day Shift
Experience : 2+ Years
Company Description
Scry AI is a research-led enterprise AI company that builds intelligent platforms for BFSI, insurance, logistics, and industrial enterprises to drive efficiency, insight, and compliance. Our solutions include Auriga for conversational AI, Collatio for document intelligence, and Concentio for cognitive IoT and operational intelligence. We help enterprises automate complex workflows, monitor field operations, and extract real-time insights from structured and unstructured data.
We are looking for a Go-to-Market (GTM) Strategist to define, orchestrate, and optimize the launch and growth strategy for Scry AI’s products across priority markets and verticals.
Role Overview
As a GTM Strategist, you will own the end-to-end go-to-market strategy for new products, features, and vertical solutions. You will work closely with product, sales, marketing, and leadership to define ICPs, craft positioning and messaging, design launch plans, and enable revenue teams. Your work will ensure that Scry AI’s offerings are clearly understood, competitively differentiated, and consistently adopted in target markets.
Key Responsibilities
GTM Strategy and Planning
- Define go-to-market strategies for new products, features, and vertical solutions, from concept to post-launch optimization
- Develop clear value propositions, positioning, and messaging tailored to industries, buyer personas, and use cases
- Partner with product and leadership to prioritize markets, segments, and launch milestones based on impact and feasibility
Market, Customer, and Competitive Insight
Launch and Campaign Orchestration
Sales and Partner Enablement
Performance Tracking and Optimization
Required Qualifications and Skills
exposure to BFSI / insurance / logistics is an advantage
Our Ideal Candidate
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Product Strategist • Haryāna, Republic Of India, IN
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